We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
BUYING CHAMPAIGN?
132
NATIONAL ADVERTISERS MUST BE RIGHT BUYING
WICS20 WGHU33 WICD24
SPRINGFIELD CHAMPAIGN DANVILLE
v /serving
21 COUNTIES
N. including the
Only
Unduplicated
Coverage
in
Central
Illinois
RETAIL SALES
$1,224,422,000
POPULATION
953,290
HOMES
288,544
TV HOMES
271,038
SRDS, February, 1962 Sangamon and Macon Counties are the largest counties in Central Illinois for both Consumer Spendable Income and Total Retail Sales.
PIUS TWVISIOI) STflTIOHS
Wra WGHU33 WICD24
SPR I
H G F I
ELD CHAMPAIGN
D A
N V 1 L L E
Executive Offices 523 E. d Springfield, Illinois; Phone
ipitol Avenue, 528-0465
E
a
1 Serving 27 Counties in 1 the Illinois Heartland "
TIMEBUYER'S CORNER
Continued
for such accounts as Avon, Visa Airlines, and Benjamin Moore paints at Monroe Dreher, New York, deserted both agency and the Big City for Boston to be media buyer at Hoag & Provandie. Marilyn will be buying on all the H &: P accounts. Her Monroe Dreher post was filled by Donald Comeau who, with this job, re-enters both the business and the U.S. afer a year's absence. A former Grey and Al Paul Lefton buyer, Don spent the past year in Canada trying out another field.
Just in case you're wondering who J. W. Thompson (New York) has tapped as buyers on Phillips Petroleum, their latest coup, at presstime the agency wasn't ready to name names.
New buyer: Young & Rubicam's Paul Theriault, who worked in the agency's local programing department, has been named media buyer on the Birds Eye (General Foods) account there.
Recent additions to the in-home audience figures: To Ben Sackheim's (N.Y.) Dick Goldsmith, a son named David Michael, and to
Dancer-Fitzgerald-Sample's (N.Y.) Dave Wahlberg, a daughter, Sharon.
Just to set the record straight: Since mistaken identity seems to plague name-alikes Marion Monahan and Marianne Monahan to the point where, according to NL&B's Marianne, "we're beginning to feel like old friends," we thought we'd attempt to clear up some of the confusion which has become an almost daily part of the girls' existence. For one thing, the first names are slightly different. For another, Needham, Louis & Brorby's Miss Monahan has never worked in San Francisco, nor McCann-Erickson's Miss Monahan in Chicago. Marion, as many will recall, was nominated (by reps in that area) as a top buyer during sponsor's survey and subsequent story, "They're the Top Buyers (on the West Coast)," 1 January 1962. She was cited for her high caliber performance in broadcast buying despite the fact she is a relative newcomer to this facet of the business. Her accounts are Lucky Lager Beer and Calspray Chemical. Recently she was promoted to assistant media director for tv in the San Francisco office of McCannErickson. She is, so say the reps, particularly well versed on tv markets, especially towards beer and wine. Needham, Louis &: Brorby's Miss Monahan, needs no introduction to buyers in and around the Chicago area. A pro in the art of timebuying, Marianne handles such accounts as S. C. Johnson, Campbell Soup, International Minerals & Chemical (Accent), and Morton Salt. She has an outgoing personality and is liked, without reservation, by everyone. She was named "Timebuyer of the Year" last spring by the Chicago chapter, Station Representatives Assn. ^
Marianne Monahan NL&B, Chicago
Marion Monahan McCann-Erickson, S.F.
48
SPONSOR 29 ociober 1962