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Continued
Accepts radio-tv news association award
Ray Wilson (r), news director, KFMB-TV, San Diego, accepts Radio & Television News Assn. 12th annual award for best regular tv newscast, from Sam Zelman, West coast buerau mgr., CBS TV, and immediate past pies, ol the organization
At the Fair
WWLP-TV, Springfield, women's services dir. Kitty Broman (c), on camera at week-long remote of Eastern States Exposition held in West Springfield
Day at the Zoo
Thousands of Toledo youngsters and their parents turned out for the third annual WTOL Day at the Zoo. Featured event was Yogi Bear's Circus
One indication of the ever-growing importance of the computer in advertising is a new book published jointly by the ANA and Central Media Bureau.
The book is a collection of the speeches presented at last spring's five-session seminar on the topic sponsored by CMB.
It's available to ANA members for $2 and the price to non-members is $5. ^
| Campaigns: A tv saturation tes campaign in Northeastern Ohic for Buxbaum Co.'s Akro "Mr. Ir side" and "Carpet Saver" floor mats
1 began 21 October. Campaign wil last six weeks . . . Schick Safet Razor plans to spend well ove $2,500,000 within the first quarte of 1963 for krona blades. Includec in the promotion will be network tv and spot, both tv and radic starting 1 January for 13 weeks
Financial reports: P. Lorillard sales for the third quarter totalled $133, 960,261, as compared with $124,376,515 for the same 1961 perioc Earnings rose to $7,641,365 fror $7,257,670 for the comparable peri od last year. Earnings per commor share were $1.13 as compared witl $1.08 for last year's third quarte . . . Falstaff Brewing had net sak for the third quarter totaling $34,793,448, compared with $34,390, 590 for the same period a year age Net income was $1,913,298 cor pared to $1,873,226 last year anc earnings were 87 cents per share vs. 85 cents in 1961.
PEOPLE ON THE MOVE: Wil
Ham James Connelly, Jr., to advertising manager of Heritage House Products, subsidiary of Diamond Alkali of Cleveland . . . George H. Murphy to president of Revlon, Inc., from president of Personal Products. Charles Revson becomes chairman of the board.
One way to dramatize your market story
WWOM, New Orleans, gen. mgr. David Wagenvoord brings Bourbon St. to Mad. Ave. as he serenades agencies. Combo is flanked by (1-r) Adam Young a/e's Tim White, Bob Syers, Ted Brew, Wagenvoord, rep radio gen. sis. mgr. Jim Smith
58
Agencies
Leo Burnett has put through several executive promotions in the creative staff.
They are:
Don Tennant becomes vice pres
SP0NS0R/29 October 1962