Sponsor (Oct-Dec 1962)

PEOPLE ON THE MOVE: John J. Destler to account executive at Chirurg &: Cairns, from Y&rR . . . Donald A. Norman to sales coordinator of Broadcast Clearing House . . . Marilyn Perkins to media buyer at Hoag & Provandie . . . Thomas H. Malim to the public relations staff at Beaumont, Heller & Sperling . . . Maria B. Wooden to director of the consumer service department at Richard K. Manoff . . . Avram Butensky, media supervisor, to associate media director at Dancer-Fitzgerald-Sample, New York . . . Milton Greenwald to account executive at Ben Sackheim . . . Thomas Connolly, Jr., to account executive at Doyle Dane Bernbach, from Leo Burnett, Chicago . . . William W. Kennedy to Grey Advertising, Los Angeles, as account supervisor on the Tidewater account which switched recently from FC&jB where Kennedy handled it . . . Cliff Lewis to head of the new Travel & Resort Account Group at Grant, Hollywood . . . Paul Frahm, formerly with Y&R, San Francisco, to the creative staff of McCannErickson, SF . . . Wendell Eastling to media director of Knox Reeves. Associations Don C. Daily, general manager of KGBX, Springfield, was elected president of the Missouri Broadcasters Assn. at its 1962 fall meeting. He succeeds Robert Hyland, vice president and general manager of KMOX, St. Louis. Among the principal items of business at the meeting were the adoption of a graduated scale of member dues according to market size and the employment of a public relations firm for the association. Speakers at the meeting included Reginald Testement, vice president, Grove Laboratories; Governor John M. Dalton; Ralph Neugebauer, Gardner Advertising; Al Christy, Potts-Woodbury, Kansas City; Larry Dixon, Dixon-Baker, Springfield; Joe Garagiola, sportscaster; John E. McMillin, Editor. SPONSOR. Harry W. Dornseif, WCCO, Min neapolis-St. Paul, was named chairman of the Board and Thomas A. Carroll, Time-Life Broadcast, In dianapolis, was elected president of the Institute of Broadcasting Financial Management. Other newly-elected officers: Richard S. Stakes, WMAL, Washington, D. C, vice president; Charles A. Hart, WHDH, Boston, secretarytreasurer. Notables from government, education and the broadcast world will be present for the 20th anniversary dinner of the Broadcast Pioneers. Place is the Biltmore Hotel and date is 13 November. Entertainment, featuring headliners of radio and television, will be one of the evening's numerous highspots. Kudos: George T. Laboda, director of radio and tv for Colgate-Palmolive, has been elected to the Board of Governors of the IRTS, filling the vacancy caused by the resignation of Roger M. Greene. Tv Stations New York's Waldorf Astoria will be the scene of the eighth annual meeting of the TvB, 14-16 November. Theme of the meeting: "The Chain of Demand." Highlights: • A new presentation for members, advertisers and agencies called "Jericho— The Wall Between Us." • Addresses by Paul S. Willis, president of the Grocery Manufacturers of America, and Amory Houghton, Jr., president, Corning Glass. • A meeting for sales managers to discuss local selling problems. • Announcement of winners of Station-Market Presentations. • Honoring of past TvB Board Chairmen and TvB's first president, Oliver Treyz. The latest development in kids show programing comes from Westinghouse Broadcasting. Starting this month, WBC stations, and others via syndication, will air the monthly specials in prime time. Shows will explore the classic arts, symphony, opera, drama, ballet, painting and sculpture and some of the forgotten arts such as poetry, puppetry, magic, mime, circus and gospel. In special ceremonies in Toledo, Storer Broadcasting's WSPD-TV dedicated its new facilities to the late J. Harold Ryan, co-founder of Storer. The station remains at 136 Huron Street where it has been since sign-on in 1948 but the building has been completely remodeled to transform it into a Colonial landmark for downtown Toledo. The latest Nielsen figures are out and TvB is heralding a tv milestone. As of last week, there are sets in 50 million homes, or 91% of all homes in this country. Some comparative figures, bv which to measure the phenomenal growth of tv set ownership: telephones today are in some 44 million homes, while newspapers are read in 47 million homes daily; in the last full year reported, 1961, newspaper circulation was 59.3 million. Southern stations last week rose to the occasion and provided the public with speedy and accurate coverage of the Cuban crisis. One case in point was WTARTV, Norfolk. The station was alerted that Navy dependents from Guantanamo Bay were being evacuated to the U. S. Naval Air station at Norfolk. The planes touched down at 10:15 p.m. and, through a series of fast moves, the station filmed the landing, rushed the film eight miles back to the studio, and after editing, it was shown on the "Eleventh Hour News" less than an hour later. Financial report: Metromedia reported a record net income for the first 39 weeks of 1962, ending 30 September, totaling $1,292,691, equal to 72 cents per common share, against 402,278 or 24 cents per share for the same period a year ago. Gross revenue for the 1962 period was $38,200,266 as against $34,542,552 for the same period ending I October 1961 . . . Capital Cities Broadcasting operating profit before depreciation for the first three quarters of the year rose 86% from $1.86 in 1961 to $3.46 in 1962 on an increase of 65% in net broadcasting income. Net profit was up 63% to 83 cents (iO SPONSOR/29 October 1962