Sponsor (Oct-Dec 1962)

Record Details:

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per share and cash flow generated from operations was up 59% to $1.63 per share. Offbeat sale: The 10th annual Hollywood Deb Star Ball will be shown on KTLA-TV, Los Angeles, 1 December, sponsored by Clairol (FC&B). Points out Clairol: the proportion of Deb Stars who use haircoloring is considerably higher than the one out of three national average. Sports notes: WJZ-TV, Baltimore, will carry six American Hockey League games with the Baltimore Clippers, all sponsored by the National Brewing Co. (Donor Advertising). PEOPLE ON THE MOVE: Richard J. Braun to promotion manager for KBTV, Denver. He'll also handle promotion for sister station KBTR . . . Edward V. Cheviot to vice president and station manager of WOAI-TV, San Antonio . . . Leon Halperin to chairman of the board and Gordon P. Brown to vice president of Channel 13 of Rochester, Inc., operators of WOKR, in accordance with the original plan to rotate chairmanship and vice presidency among the directors every three months . . . Marvin Gottlieb to the sales staff of KDKA, Pittsburgh . . . Bernard P. Buhunicky to chief engineer at WNAC-TV, Boston . . . Gideon Klein to sales manager of KROC TV, Rochester, Minn. . . . William M. Scruggs, Jr., to director of sales and J. Russell McElwee to the newly-created post of new business director in addition to his present position as director of local and regional sales at WSOC-TV, Charlotte . . . Marge Injasoulian to promotion director for the KOOL stations, Phoenix. Radio Stations Keystone Broadcasting System is seizing this period of new model introduction to pitch to automotive advertisers. The main point of the presentation: half of the nation's automotive sales are made in counties covered by the national radio network of 1,130 stations and these covered counties accounted last year for Always the Winner In the Central New York Marketi There's no beating the best. It isn't as if nobody tried. Competition is keen — and, to give credit where it's due, competitive programming otten merits real praise. But when you consider that the programming service of WSYR-TV is under the direction of executive personnel with an average of 19 years broadcasting experience right here in Central New York, a top talent staff with an understanding of its job and its audience, and a firmly established tradition of being several laps ahead of the field — staying ahead comes kind of naturally. WSYR-TV does work at it, however, steadily and conscientiously. The results speak for themselves. ARB MARKET REPORT MARCH, 1962 Get the Full Story from HARRINGTON, RIGHTER Sc PARSONS SPONSOR/29 October 1962 61