Sponsor (Oct-Dec 1962)

$17.9 billion in automotive sales. Ideas at work: • 111 content with the all too casual acceptance of morning-tillnight d.j. programing, KWTO, Springfield, Mo., sent a staff member on a five-week tour of nine states and with the tape he brought back, has instituted four new series of traveling microphone shows. • KTRH believes Houstonians don't know what they're missing if they fail to hear news director Ken Fairchild's southwestern edition news at 5:30 p.m. and a big Main Street teaser billboard says so. • WIL, St. Louis, has started a "Homework Exchange" for students of all ages. Listeners are invited to telephone the station and d.j. Gary Stevens announces the questions on the air. Anyone knowing the answers should also phone the stations. • WEMP thinks Milwaukee is a wonderful town. And that station's made a record which says so. It's being played on the air and the title is "WEMP's Wonderful Town'" with a specially composed cantata saluting Milwaukee and its suburbs. Financial report: Taft Broadcasting reported that profit before Federal taxes for the second fiscal quarter ended 30 September was $861,661, up 44% from $597,688 for the previous year's same quarter. Revenue rose to $2,671,423 from $2,287,868, while net income after Federal taxes on income increased 36% to $385,495 from $283,505. Earnings per share were 25 cents versus 18 cents last year. Happy anniversary: WDSU, New Orleans, has been celebrating its 40th birthday with a series of special programs on major holidays. The next show is set for Thanksgiving Day and will be called "The WDSU Story." It takes as its theme "Thank You, New Orleans, for 40 Years of Listening." PEOPLE ON THE MOVE: James L. Snyder to national news direc tor for Westinghouse Broadcasting . . . George Miller to account executive at WITH, Baltimore . . . Edward Schoelar to chief engineer at WLKW, Providence . . . Alan N. Wasser to news editor at WINS, New York . . . Verne Wright to sales manager of WFBM, Indianapolis . . . Tony C. Malara to sales manager of WWNY, Watertown . . . Art Dawson to marketing manager at WPAT, New York . . . Rex Preis to vice president and station manager of WOAI, San Antonio . . . James Gallan to director of marketing and business development and John W. Owen to director of advertising and promotion at WABC, New York . . . William A. Courtenay IH to director of farm sales for the WFIL, Philadelphia . . . Cecilia Pedroza, syndicated columnist, to publicity chief for KWKW, Los Angeles . . . William J. Murray, for the past five years tv sales manager of Crosley Broadcasting's New York office, to national sales manager of WMEX, Boston . . . Arthur J. Beaudin to merchandising liaison man between Newsmakers in tv/radio advertising Ralph L. Glazer has been named national radio sales manager for Westinghouse Broadcasting. Currently eastern sales manager for CBS Spot Sales in New York, he began his career with CBS production in Hollywood. He joined the sales staff of KNX/ CRPN, Los Angeles, serving in various capacities. He was also with KSFO, San Francisco. Jack Hardingham, veteran radio and tv sales executive, joins The Meeker Company as director of tv sales development. For the past two years he's headed his own company, specializing in market development for a limited number of tv stations. Prior to this he was senior vice president and general manager of Headley Reed Co. Lewis R. Angelos has been appointed advertising and sales promotion manager for Richfield Oil, replacing Ben Pollak who retired after 32 years. Angelos has served as account executive at McCann-Erickson on the Enjay division of Humble, and from 1953 to 1961 was with Geyer, Morey, Ballard on the Richfield and Sinclair accounts. Ed McLaughlin, manager of spot radio for Peters, Griffin, Woodward, San Francisco, has been named general sales manager of KGBS, Los Angeles. He first entered the sales field in 1958 as a member of the sales staff of KTIM, San Rafael. In '59 he became an account executive at KLX, Oakland. In 1960 McLaughlin joined PGW. 62 _J SPONSOR/29 October 1962