Sponsor (Oct-Dec 1962)

stations and grocers for The Knight Quality Stations of New England , . Elmer O. Wayne, vice president of ABC and general manager of KGO, San Francisco, to executive vice president and general manager of the Texas Star Broad casting Co., operators of KENS, San Antonio . . . John H. Kline to general manager of KDEF, Albuquerque . . . Gus Gabriel to radio account executive with WSIX, Nashville . . . Norman F. Flynn to account executive at WPAT (AM Sc FM), New York. Kudos: Charles H. Park, Jr., program director at WBRB, Mount Clemens, was re-elected president of the UPI Broadcasters of Michigan. Fm The Maizlish properties, including IKRHM, Los Angeles, and KPAL, [Palm Springs, have engaged an outside firm as business management consultant. The firm is McCormick 8c Hewitt. It will handle business affairs of the station and of Maizlish's syndicated radio and tv properties. Additional note: Lester Meyers has been named office manager of KRHM and Helen Quirk was elevated to the same post in Palm Springs. iWMUS (FM) signs on the air 1 November to provide Muskegon Country, Mich., with its only fm outlet. Station is owned by Greater Muskegon Broadcasters, owners of WMUS (AM) and WPLY, Plymouth, Wis. A. E. Jackson will be sales coordinator for the new station; Herbert E. Groskin & Co., New York is the rep. Wesley B. Tebeau, general manager of the am station, will head up the fm side also. WMUS (FM) will pick up Triangle station programing from WFIL (FM), Philadelphia. KPEN, San Francisco, is circulating a "Fifth Anniversary Do-ItYourself Promotion Kit." The first portion consists of the major ingredients— a candle to be lit at 12:45 p.m., 27 October as the station starts its sixth vear of broadcasting; a penny ("the dough for our Fifth Anniversary birthdav cake"); and one staple, to be saved until receipt of the final page ol the kit. PEOPLE ON THE MOVE: Robert G. Clarke to general manager of WKJF (FM), Pittsburgh, replacing William L. Humphries who has transferred to another station . . . Verne Wright to sales manager for WFBM, Indianapolis . . . Norman H. Kudlick to sales representative for Fine Music HiFi Broadcasters, Inc Bennett O. Scott, formerly sales manager of WIND, Chicago, to sales manager of WFMT, Chicago. Networks CBS TV has put together a special kit called "Campaign '62" which gives a run-down on the network's upcoming election coverage plans. Included in the kit are explanations of the 250,000 digital display system, a new, automated system of reporting returns, the 3,000 reporters in 50 states who will participate, the role of the IBM Precinct Profile Analysis, and lists of assignments of 21 key correspondents. Sales: Half sponsorship of NBC TV's 19 December special called "Polaris Submarine: Journal of an Undersea Voyage" to Liggett & Myers (JWT) . . . R. T. French (JWT) and Norge Sales (Clinton E. Frank) renewed ABC TV's "The Tennessee Ernie Ford Show." New affiliates: WOMP, Wheeling, and WHAI, Greenfield, Mass., to CBS Radio. Kudos: CBS president Frank Stanton got an honorary degree of Doctor of Laws from Colby College, Maine, at the school's Sesquicentennial Convocation. PEOPLE ON THE MOVE: Paul M. Hancock to manager, sales, eastern office, NBC Radio . . . Norman A. Lunenfeld to manager, NBC Merchandising. He has been a sales and promotion account executive at NBC. Reps This is the week for the Sixth Annual Petry Promotion Seminar. The event will take place 31 October at the WFAA (AM-TV) Communications Center in Dallas Station promotional achieve ments, fall programing build up and tv-radio cross promotion top the agenda. The Petry meetings, which were inaugurated at the Broadcast Promotion Assn. Convention in 1957, will follow this year's regular BPA sessions. Petry participants include radio v.p. Ben Holmes; radio promotion manager Bill Steese; tv presentations director Jack Carter; Dallas tv manager Dave Milam; Dallas radio manager Barney Broiles. PGW will also hold a separate promotion seminar. Grant Webb will rep the newlyformed Lark Network, a seven-station group in North Louisiana and Southern Arkansas. The following stations are involved: KAGH.'Crossett; KCKW, WMT recently gave away $35,000 in cash and merchandise. WMT V prise station if thrn* r\rr u;i onr. SPONSOR/29 October 1962 63