Sponsor (Oct-Dec 1962)

Jena; KDMS, El Dorado; KMAR, Winnsboro; KRUS, Ruston; KVCL, Winnfield; KWCL, Oak Grove. Lark will have one rate card and one bill. Rep appointments: KRKD, Los Angeles, WNAD, Oklahoma City, and WHCU, Ithaca, to Weed Radio . . . WHP, Harrisburg, to Katz . . . CKPR-TV, Port Arthur-Fort William, Ont., to Young Television for U. S. sales. What some reps won't do department: Ray Rhodes of Bernard Howard, San Francisco, wanted to be sure everyone knew about KXOA, Sacramento, which his company just took over from Darren F. McGavren. So Rhodes launched a one-man transit campaign, using queen size cards on 10 San Francisco buses in the downtown area. Results of his efforts aren't known yet. PEOPLE ON THE MOVE: Michael J. DiGennaro to The Devnev Organization as a sales representative . . . William L. McGee to tv account executive at Peters. Griffin. Woodward, San Francisco . . . Don Howe to assistant sales manager in charge of systems and procedures at H-R, in addition to his normal sales activities . . . Octavia Dowrick to statistical research supervisor and Dianne Walsh to promotion supervisor at George P. Hollingbery, New York . . . William Schrank to director of radio and tv research for Averv-Knodel . . . Bill O'Donnell to St. Louis sales manager for CBS Radio Spot Sales, replacing Gene Myers who transfers to New York account executive . . . Ronald M. Gilbert to New York sales manager for CBS Radio Spot Sales, replacing Ralph Glazer who resigned to join Westinghouse. Gilbert's been with the rep firm as account executive since 1960 ... G. E. "Buck" Hurst to Peters, Griffin, Woodward as manager of radio, San Francisco, from KABL, San Francisco, where he was a sales executive. Film Under new president Lee Moselle, Filmways has taken a further step to center most of its production activities in California. The move: the signing of a working agreement with John Sutherland Productions of California for the latter to use Filmways' New York commercial personnel and facilities, enabling Filmways to concentrate its tv commercial production activities on the west coast. ITC reports a bullish sales picture for the first nine months of this year. On the international sales side, the first nine months are more than 40% higher than the same period the preceding year. Domestic sales are also going well, with "Supercar," sold in more than 100 U. S. markets and "Broadway Goes Latin" in more than 30. Walter Reade-Sterling has released a new feature film package. The 84-unit package is off to a running start with contracts already signed with WOR-TV, New York, and WGN-TV, Chicago, in the first week of release. Titles include: "Room at the Top," "The Entertainer," "General Delia Rovere," "Make Mine Mink," "Ballad of a Soldier." Sales: Four Star Distribution Corp.'s off-network shows to KSMPTV, Minneapolis, KTAR-TV. Phoenix, KGW-TV, Portland, KOAA-TV, Colorado Springs, KREX-TV, Grand Junction, and KPTV, Portland . . . Seven Arts' volumes four and five of Warner Bros, and 20th CenturyFox features to WBBM-TV, Chicago, WTIC-TV, Hartford, and WDAUTV, Scranton, raising total number of CBS TV affiliates signing for the package to 13. New properties: Teledynamics is now distributing 52 Mel-O-Toons cartoons and "The Flying Fisherman," a half-hour color show featuring Gadabout Gaddis. Special promotion: Four Star Distribution Corp. could be accused of name dropping in its new promotion kit for "Dick Powell's Zane Grey Theatre." Highlighted point in the package: the 145-episode series features guest stars who have racked up a total of 17 Oscars, and six Emmies. In addition, there are 50 Oscar nominees and 37 Emmnominees. PEOPLE ON TH EMOVE: Bol Winkler, formerly of Filmways, t< president of a newly-formed VP subsidiary called Video Prints, Inc . . . Stanley Dudelson, until recent ly sales manager of syndication a Screen Gems, to president of MSfll Alexander Productions . . . Phillij Conway to eastern division man ager for ABC Films . . . Jerry Kurtz formerly eastern sales account ex ecutive for Television Enterpris( Corp., to eastern sales manager foi NTA. Public Service Radio again came through with public service bulletins during a crisis. Latest test of the strength of the medium occurred during the severe windstorms which hit three Pacific Coast states earlier in the month. Despite winds of hurricane force,1 felled trees and downed power lines I creating power failures, several stations stayed on the air broadcasting storm information. Two stations reporting that they! braved these conditions to cover! the disaster were KMO, Tacoma, and KEX, Portland. WJW (AM & TV), Cleveland, have I decided to join the parade of stations editorializing. Editorials will be broadcast on radio at 8:10 a.m., 12:10 p.m., 6:10 p.m. and 11:10 p.m. daily. They will be televised at 6:55 p.m. and 11:15 p.m., Monday-Friday. All the radio stations, am and fm, in Dade County, Florida, will join in a unique public service effort on 2 November. On that day, at 12 noon, the 21 stations will simultaneously air a five-minute United Fund program urging citizens to respond to the door-to-door solicitations on the following Sunday. The effort was spearheaded by Milton Komito, general manager of WCKR and chairman of the United Fund Radio Subcommittee. Public service in action: • WBZ, Boston, ran, this past week a series of five half-hour re 64 SPONSOR/29 October 1962