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CRYSTAL BALL ANALYSIS
of Rochester TV. . .
I PREDICT
(a look into the Rochester TV future with Ervin F. Lyke, President of WROC-TV Channel 8)
• BIGGER AUDIENCES FOR WROC-TV
Forget the population growth in the Rochester area and there will still be a bigger TV audience because of the addition of a new channel. This has been the pattern in cities all across the country. With a larger audience Channel 8 will continue to have more viewers. In survey after survey, WROC-TV is the No. 1 station in Rochester.
• MORE COLOR TV VIEWERS
Sales of color TV sets are way up. With 70% of WROCTV's nighttime shows and 50% of afternoon programs in color, more area viewers are tuning in Channel 8 — the only Rochester station carrying a regular color schedule.
• WROC-TV WILL CONTINUE TO ROCHESTER'S NO 1 STATION
BE
This prediction is based on a number of key factors: 1) Continuing surveys; 2) NBC's strong fall and winter programing; 3 ) Color TV, exclusive on Channel 8; 4 ) WROCTV's exciting local news, weather and sports shows.
Among Top Color TV Shows ONLY on Channel 8
Saturday Night Movie Meet the Press Walt Disney's World Bonanza Price is Right Brinkley's Journal Tonight Laramie
Empire
Virginian
Hazel
Andy Williams
Sing Along with Mitch
Jack Paar
Perry Como
NEW $400,000 transmitter makes viewing great on Channel 8
BUY THE STATION MORE PEOPLE WATCH
WROC
ROCHESTER, N.Y.
TV
CHANNEL
BASIC NBC
Represented by [ Edward Y Petry & ICO., Inc