Sponsor (Oct-Dec 1962)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
000424
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Catch— 2 "Don't waste your time," Doc PhD told him. "There must be other stations in Eastern Iowa." "We disappeared them." "Read me your last line back." "Not my last line — your last line." "We disappeared them." "How can you disappear a station?" Atrophy." "A trophy as in coveted award?" "No. Atrophy as in a tv set's front end." "Where?" "In Eastern Iowa. The Darwin of the air waves* was chronicled evolution at work. Because WMT-TV (Channel 2) (CBS television tor Eastern Iowa) is number one in share of audience in all time periods from sign-on to sign-off, Sunday through Saturday, many channel selectors of the front ends of sets in the area have atrophied." "There must be a catch." "Yeah. Catch-2, as Eastern Iowans do." *ARB. The Knlz Agency, our national reps, has additional anthropological and technical data.