Sponsor (Oct-Dec 1962)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
000427
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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SPONSOR 5 NOVEMBER 1962 Vol. 16 No. 45 PONSOR-WEEK / News Top of the News p. 10, 12 / Agencies p. 70 / Advertisers p. 70 / Associations p. 72 / Tv Stations p. 72 / Radio Stations p. 73 / Networks p. 74 / Representatives p. 74 / Equipment p. 75 / Film p. 75 / Station Transactions p. 75 / Public Service p. 76 iPONSOR-SCOPE / Behind the news P. 19 OMMERCIAL COMMENTARY / ANA best seller P. 14 (EY STORIES TV'S CHALLENGE TO THE ANA / The Assn. of National Advertisers, whose members represent $1 billion in tv billings, will be meeting at Hot Springs next week to discuss important tv issues. p_ 25 AUTOS TOPS IN LOCAL TV USE / TvB reports more auto dealers use tv than any other type of retailer in 26 major markets. Ford and Chevrolet dealers lead list. p_ 29 SHORTWAVING U. S. BUSINESS GLOBALLY / Ralf Brent continues as president of WRUL, under new ownership of Mormon Church. New programing for international station. p# 30 SUCRETS SWINGS TO TV WITH NEW LINE / Quinton Co. will obtain saturation in top 100 markets with new Sucrets consumer campaign. Tv is most efficient means of reaching women, ad head says. p# 32 BPA SEMINAR DRAWS TOP SPEAKERS / 7th annual BroadcastersPromotion Assn. workshop seminar hears KR.-E board chairman William Lewis, NAB president LeRoy Collins. p. 34 SPECIAL REPORT: THE SPANISH-LANGUAGE MARKET / An up to date survey for radio/tv advertisers who need to tap an important new market of nearly 8 million Spanish-speaking Americans. p_ 37 >POT SCOPE / Developments in tv /radio spot P. 79 IMEBUYER'S CORNER / Inside the agencies P. 60 VASH INGTON WEEK / FCC, FTC and Congress P. 63 SPONSOR HEARS / Trade trends and talk P. 64 DEPARTMENTS 555 Fifth p. 6 / 4-Week Calendar p. 6 / Radio/Tv Newsmakers p. 74 / Seller's Viewpoint p. 78 SPONSOR PUBLICATIONS INC. Combined with TV <g). U. S. Radio ®. U.S.FM ®. Executive. Editorial. Circulation, and Advertising Offices: 555 Fifth Ave.. New York 17, 212 MUrray Hill 7-8080. Midwest Office: 612 N. Michigan Ave.. Chicago 11, 312-664-1166. Southern Office: 3617 Eighth Ave. So., Birmingham 5. 205-322-652S. Western Office: 601 California Ave., San Francisco l|T*S. 415 TV 1-8913. Los Angeles phone 213-464-8089. Printing Office: 3110 Elm Ave., Baltimore v» 11, Md. Subscriptions: U. S. $8 a year. Canada $9 a year. Other countries $11 a year. Single copies 40c. Printed U.S.A. Published weekly. Second class postage paid at Baltimore. Md. © 1962 SPONSOR Publications Ins. IN THE TWIN CITIES 9f IS THE FIRST NAME FOR NEWS ROD TRONGARD GIVES YOUR MESSAGE HEADLINE IMPACT! News scoops didn't disappear along with the corner-boy's once familiar shouts of "Wuxtry!" Thanks to radio, first-in-frint is now spelled fir st-on-t he-air. The news "beat" is here to stay, and Twin Citians identify it with the voice of ROD TRONGARD, WLOL News Chief. Rod's hourly newscasts (on the half-hour too during morning driving time) sparkle with the insight of the born reporter. VVLOL's exclusive AIR WATCH Traffic Reports are a "must" for motorists. And Rod Trongard's twice-a-day INSIDE LINE features direct (and sometimes jolting) interviews with the people who make the news. Your company's product can win headline prestige too — through WLOL news sponsorship or adjacent spots. illlllllliliil iiiiiiiiiiiiniiiiiii iiiiiiiiiiiiiiiiiiiii iimiiimmiiiiiiiiiiiiiiiiiini inniiii *AD,0 WLOL MINNEAPOLIS • ST. PAUL 5,000 WATTS around the clock • 1330 kc WAYNE 'RED' WILLIAMS Vice-Prcs. & Gen. Mgr. Larry Bentson, Pres. Joe Floyd, Vice-Prej. Represented by AM RADIO SALES •iiW'H'I Midcontinent Broadcasting Group WLOL am, fm Minneapolis-St. Paul: KELO-LAND tv and radio Sioux Falls, S. D.; WKOW am and tv Madison, Wis.: KSO radio Ocs Moines SP0NS0R/5 November 1962