Sponsor (Oct-Dec 1962)

'555/ FIFTH Letters to the Editor 5-CITY DIRECTORY We were dismayed to find that the offices of RKO General National Sales Division were omitted from sponsor's 1963 5-city tv/radio directory. The company was formed over a year ago to represent nationally the television and radio stations of RKO General. Although the listings could not have been included in the previous directory, there is no reason why they shotdd not appear in the current edition. For the convenience of the many readers who use this directory, the addresses and telephones of RKO General National Sales offices are listed below: Chicago— RKO General, Inc., National Sales Division, Tribune Tower, Chicago, 111. Telephone 644-2470. Detroit-RKO General, Inc., National Sales Division, 3300 Guardian Bldg., Detroit, Mich. Telephone WO 1-7200. Los Angeles— RKO General, Inc., National Sales Division, 5515 Melrose Ave., Los Angeles, Cal. Telephone HO 2-2133." San Francisco — RKO General, Inc., National Sales Division, 415 Bush St., San Francisco, Cal. Telephone YU 2-9200. New York— RKO General, Inc., National Sales Division, Time 8c Life Bldg., New York, N. Y. Tele phone LO 4-8000. We also have offices in Atlanta and Dallas but these cities are not included in the directory. — FRANK BOEHM, director of research, RKO General National Sales Division, New York. Your 5-CITY TV/ RADIO DIRECTORY is a most handy and useful pocket piece and we do want you to know how much we appreciate this extra service which you are providing the industry. We regularly use these books in our everyday work in behalf of our station clients and I did not want this to go unnoticed as all too often we overlook thankful acknowledgment of such information. I would appreciate your sending to me two additional copies of this directory at your earliest convenience.— STAN BAILEY, vice president, BurnSmith Co., New York. Thank you very much for the copies of the tv/radio directory. This is a unique and highly valued service to the industry. — Robert E. Eastman, president, Robert E. Eastman & Co., New York. NEGRO MARKET ISSUE Congratulations on the new Negro issue of sponsor. Your lead article is the most po "4-WEEK CALENDAR NOVEMBER American Assn. of Advertising Agencies eastern annual conference: Americana Hotel, New York, 13-14. National Assn. of Broadcasters fall conferences: Sheraton-Dallas Hotel. Dallas, 8-9; Muehlebach Hotel, Kansas City, Mo., 12-13; Brown Palace Hotel, Denver, 15-16; Sheraton-Portland Hotel, Portland, Ore., 19-20. Ohio Assn. of Broadcasters fall convention: Columbus Athletic Club, Columbus, O., 8-9. Assn. of National Advertisers annual iiurling: Homestead, Hot Springs, Va., 8-10. Illinois Broadcasters Assn. fall meeting: Sheraton Chicago Hotel, Chicago, 12-13. Electronic Industries Assn. fall radio meeting: King Edward Hotel, Toronto, Ont., 12-14. Two sessions on radio and tv receivers are scheduled, both on 14 Nov. Television Bureau of Advertising annual meeting: Waldorf Astoria Hotel, New York, 14-16. Advertising Federation of America board meeting: Poor Richard Club, Philadelphia, 30; eighth district meeting: Red Carpet Inn, Milwaukee, 30-2 December. tent one I have ever read relating to the Negro market and how to sell it. Your population breakdown, relative consumer importance, and availability of audience charts tell a great story. I would like to recommend the '62'63 issue as worthwhile reading and a buying handbook for anyone involved in the business of selling merchandise. With the publishing of this issue, sponsor has rendered a real service to the advertiser and the medium. —OTIS DODGE, Johnston Broadcasting Co., Birmingham, Ala. Congratulations on another excellent Negro edition. Please send 100 reprints.— LEONARD WALK, president and general manager, WAM0 (Dynamic Broadcasting), Pittsburgh. Re your special Negro issue (page 19) , I always like to see the WWDC call letters in print, but just to keep the record straight, I was enrolling WEBB, not WWDC, in the ACNS News Service the night the picture was taken. This station is run by my good friend and business associate, Sam Feldman, who was unable to be there that night — I was substituting for him. WEBB is a fine Negro market station in Baltimore and has gotten excellent usage out of ACNS since it was first inaugurated. — BEN STR0USE, president, WWDC, Silver Spring, Md. TV-FOTO-SCRIPTS We are writing to you regarding the article in the 15 October issue entitled "A Peek at Tv's Commercial Monitors." Our firm has also been producing a product entitled "tv-fotoscripts" for a number of years. Our tv-photo-scripts are the largest in the industry (the same size as the familiar "storyboards" used by advertising agencies to create their client's commercials) . We were one of the first monitoring-recording firms to produce tvfoto-scripts, and to our knowledge are the only firm producing tv-fotoscripts west of New York City on a permanent daily basis from both local and network television.— MIMI KATT, public relations director, Air Check Services Corp., Chicago. SPONSOR/5 NOVEMBER 1962