Sponsor (Oct-Dec 1962)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
000429
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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A PRIME FEATURE FOR PROFIT MGM M TELEVISION NEW YORK: 1540 BROADWAY. JU 2-2000 Every feature film purchase of a station is expected to create business above and beyond its cost of being aired. Some features will do this better than others — because of inherent drawing power and in the way they are scheduled. Example No. 1. A study of 12 markets found that when over 40% of the feature films were post '48's the average feature carried 22% more spots than the older pictures. And the more post '48 films in the market, the more business all features did. Are you programming the better features of the Fifties? Example No. 2. A study of five stations which aired feature films within prime evening time showed that by scheduling a top post '48 premiere at this hour, profit potential for the time period could be increased at least 25%. Have you considered this type of scheduling of top post '48 films for more profit ? Details of ihese two surveys are available from your MGM Television salesman. The big pictures are from Metro-Goldwyn-Mayer... Todayxhe 30/61 and 30/62 post '48 features. Tomorrow the 30/63's. CHICAGO: PRUDENTIAL PLAZA. 467-5756 • CULVER CITY: MGM STUDIOS. UP 0-3311 5P0NS0R/5 November 1962