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'SPONSOR-WEEK
Top of the news
in tv/radio advertising
(continued)
CBS' SALANT ASKS LIFTING OF NEWS 'GUIDELINES'
CBS News president Richard S. Salant last week asked presidential press secretary P. Salinger to remove the guidelines which the White House imposed on Cuban news. Salant noted that newsmen were not allowed to be accredited or to report on field activities of our armed forces. He asked whether or not journalism was being used for Government purposes and suggested that new circumstances require a review of security inhibitions.
ABC RADIO TO RAISE RATES
The ABC Radio network will raise its rates between eight and 35 percent starting 1 January 1963. Reasons given were improved facilities, clearances, and greater advertising demand. Existing clients will enjoy six months of protections. Since October 1960 the network has increased from 362 to 420 affiliates. Said president Robert R. Pauley: "The increase is the first step in our objective of obtaining greater prosperity for the entire radio industry, including our affiliated stations."
NIELSEN EXPANDS QUALITATIVE TV DATA
Full information on family member viewing network tv will become part of the Nielsen National Audience Composition Report, starting with the October-November data. All regular sponsored shows and many specials will be included. The report will also contain a Key Viewer Index to family audience composition. New Audilogs are being used to obtain the data, and there will be four or five reports a year based on four-week samples.
AB-PT EXPANDS ITS FLORIDA RESORT HOLDINGS
AB-PT has acquired its second resort center in Florida, Silver Springs near Ocala. Earlier AB-PT acquired Weeki-Wachee Spring, near Tampa.
GROUCHO' RE-RUNS REACH $2.5 MILLION GROSS
After two years of syndication, re-runs of Groucho Marx's former NBC TV series on local stations have grossed $2.5 million for NBC Films, the distributor. There are 250 episodes and 88 stations are stripping the re-runs.
SHOPPING CENTER USAGE CLIMBS 115%
Tv usage by shopping centers has increased 115% since 1960, TvB reported last week. According to an ICSC study, over 90% of shopping center inhabitants use tv independently and also stay with it once they try it. Peak advertising day is Thursday. Shopping center tv spending, which was 12.1% in 1960, rose to 14.5% in 1961. Of centers studied, 43.4% use spot reminders, 26.8% saturation campaigns, 19.5% program sponsorships, and 17.1% participations.
FORMER B&B V.P. BUYS INTO FRENCH AGENCY
George P. Beaumont, former v. p. of B&B and director of its London affiliate, has acquired an interest in a Paris advertising agency, Aljanvic S.A. The new name of the agency will be Liger, Beaumont & Aljanvic. It expects billings of $2 million in 1963.
SPONSOR-WEEK continues on page 70
12 SPONSOR/5 November 1962