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Bromo-Seltzerand Listerine recommend Arthur Godfrey
And vice versa. If you're looking for rapid, reliable relief from sales miseries, here's a word from Mr. W. J. Corcoran, Marketing Director of BromoSeltzer:
"Since becoming associated with Arthur Godfrey on CBS Radio in 1960, Bromo-Scltzer sales have consistently moved upward. The drug trade's enthusiasm for Godfrey as a valuable salesman as well as his proven ability to get customers have been important factors in producing sales increases.
"We're very grateful to Arthur." Bromo-Seltzer sales were bubbling along so well after a year that WarnerLambert, its parent company, tested Arthur Godfrey on another of its products, Listerine. Results? Here are a few
excerpts from a two-page letter from Listerinc's Marketing Director, Mr. G. L. Dannehower:
"...Listerine increases must, in part, be attributed to Godfrey's unique selling and product identification.
"Because we firmly believe this, we tested additional use of Arthur Godfrey in print ads early in 1962. A typical Godfrey ad almost doubled the average
Gallup-Robinson score for Listerine during the past two years.
"As a result, throughout Listerinc's 1962 Fall Promotion, Godfrey will be featured in one of the largest coordinated advertising-merchandising programs ever put behind a brand. His radio show will be backed by full page Godfrey Listerine ads ... outdoor billboards, and you can bet his picture will be Oil all point-of-sale material.
"All this adds up to a tremendous w eight of advertising, merchandising and sponsor believ ability in Godfrey." If you'd like to enjoy the ebullient feeling that accompanies a rapidly rising sales curve, Arthur Godfrey may be just what the doctor ordered. THE CBS RADIO NETWORK