Sponsor (Oct-Dec 1962)

-THINK Why does the largest local television advertiser spend over 90% of his advertising budget on KRNT-TV? And why has he for several years? Try to think like the owner does. If it was all your own money and all your own sweat and tears that had built up an outstanding business, and that business was all you had between your family and the poor house, you'd soon find out the best television station to use. If it was a question of sink or swim, you'd swim or you wouldn't have been smart enough to start the business in the first place. You would want advertising effectiveness^want it real bad . . . have to have it. You could take or leave alone all that jazz about ratings, total homes, cost per thousand and on ad infinitum. You'd seek to buy sales at your dealers' cash registers for your advertising dollar. Every moment would be the moment of truth for your advertising because you had to eat on the results. Well, that's the way this local advertiser thinks and acts and so do many more like him here in Iowa's capital city. Think of this . . . nearly 80% of the total local television dollar is spent on this one-rate station and has been since the station's inception. In a three-station market, too, by government figures! Such popularity must be deserved! Think — Tis the till that tells the tale. If you seek to sell your good goods in this good market, this is a good station for you to advertise them on. People believe what we say. We sell results. KRNT-TV Des Moines Television Represented by The Katz Agency An Operation of Cowles Magazines and Broadcasting, Inc. SPONSOR/5 November 1962 17