Sponsor (Oct-Dec 1962)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
000449
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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re gathering at Hot Springs this veek can have, potentially at least, greater influence on the future lealth, character, content, and iiisiness practices of American ommercial television than those >f any other group in the country. And this, in sponsor's opinion, s what constitutes tv's great chalenge to the ANA. How will or an this power be used? Curbs on association actions. Those who operate outside trade ssociations (and some who are their nembers) are often startled to earn that groups such as the ANA lave definite legal limitations on he kind and amount of combined 1962 ana annual meeting ItTUlIt 1 10 THE HOMIITEID HOT (HIIOJ VUOIMJ ADVERTISING AND MARKETING The Opportuttilie* PricUcw Problem* ANA at Hot Springs this week Regular fall meeting of the ANA opens Thursday in Hot Springs, Va. weight they are allowed to throw around. The anti-trust laws sternly prohibit any type of industry gang-up which can be construed as a restraint of trade. The ANA found itself in the midst of just such a problem last spring in connection with tv product protection policies. When Westinghouse Broadcasting announced its intention to reduce product protection from 15 to 10 minutes, a number of ANA advertisers put pressure on the Association to take a strong official stand condemning the Westinghouse position. Gilbert H. Weil, the ANA's —every top tv client except those marked (►) is ANA tank (1961 Tv expenditures) Spot tv1 Network tv2 Total tv 51. Kaiser Alum. & Chem. 22,630 5,442,908 5,465,538 52. Richardson Merrill 2,594,400 2,837,039 5,431,439 53. Jos. E. Schlitr Brewing . 3,353,160 2,056,398 5,409,558 54. Eastman Kodak 631,590 4,758,165 5,389,755 ► 55. International Latex 5,323,280 5,323,280 56. Chrysler 1,112,370 4,151,167 5,263,537 ►57. Anheuser-Busch 4,535,130 693,338 5,228,468 58. Chesebrough-Ponds 1,353,090 3,764,216 5,117,306 ►59. Consolidated Cigar 1,484,540 3,379,060 4,863,600 60. U.S. Borax & Chemical 2,603,750 2,251,291 4,855,041 61. J. A. Folger 4,735,150 4,735,150 62. Lestoil Products 4,662,670 4,662,670 ►63. Food Manufacturers 3,682,270 928,420 4,610,690 64. Avon Products 4,540,460 4,540,460 65. Kimberly-Clark 512,200 3,810,755 4,322,955 ► 66. Hunt Foods & Industries 4,166,380 4,166,380 67. R. T. French 697,430 3,410,604 4,108,034 68. Prudential Insurance 4,093,756 4,093,756 69. Gulf Oil 780.770 3,236,941 4,017,711 70. Reynolds Metals 33,640 3,932,507 3,966,147 71. Falstaff Brewing 2,555,760 1,393,108 3,948,868 72. Revlon 229,680 3,689,425 3,919,105 ► 73. Sears Roebuck (t) 1,237,650 2,634,498 3,872,139 '74. Beecham Products 189,930 3,655,900 3,845,830 75. Helene Curtis Industries 1,763,010 2,065,197 3,828,207 Rank (1961 Tv expenditures) Spot tv1 Network tv2 Total tv 76. Pabst Brewing 3,508,490 307,426 3,815,916 77. Purex Corporation 282,940 3,491,415 3,774,355 ►78. Welch Grape Juice 2,930,970 823,680 3,754,650 79. Mennen 25,880 3,698,866 3,724,746 80. Humble Oil & Refining 2,884,190 776,142 3,660,332 81. Westinghouse Electric 171,360 3,479,578 3,650,938 82. Drackett 73,830 3,558,299 3,632,129 83. Armstrong Cork 55,240 3,547,685 3,602,925 84. U. S. Steel 3,351,436 3,351,436 85. Canadian Breweries 3,216,180 134,199 3,350,379 ► 86. Ford Motor Dealers (t) 3,329,700 3,329,700 87. Noxzema Chemical 773,390 2,488,441 3,216,831 88. Goodyear Tire & Rubber 213,660 3,024,046 3,237,706 89. Lehn & Fink Products 1,287,070 1,931,703 3,218,773 90. Polaroid 3,216,222 3,216,222 91. Union Carbide 227,950 2,954,052 3,182,002 ►92. Gen Motors Dealers (t) 3,165,920 3,165,920 93. H. J. Heinz 28,690 3,121,543 3,150,233 94. Aluminum Co. of America 114,800 2,945,850 3,060,650 95. Hills Bros. Coffee 2,543,510 460,500 3,004,010 96. Norwich Pharmacal 2,001,210 976,690 2,977,900 ►97. Chas. Pfizer 124,050 2,674,519 2,798,569 ►98. Ex Lax 1,310,020 1,463,741 2,773,761 99. Pharmacraft 2,767,730 2,767,730 1P0. Socony Mobil Oil 782,820 1,965.617 2.748,437 1,011,896,488 SPONSOR/5 NOVEMBER 1962 27