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tained our way rather than the totalitarian or socialist way."
On WRUL, Brent maintains, the advertiser cannot only communicate these ideas in his copy, but can sponsor programs which tell the story completely as du Pont did in the Cavalcade of America programs. The advertiser can sponsor educational programs which bring new learning to the people and he can sponsor special events which demonstrate "immediately and dramatically the assets of our democratic system, as American Motors and RCA have done with the space shots."
Brent invites American businessmen with worldwide interests to sit down and discuss with him how to tell their story to the world and how to achieve worldwide recognition for their efforts.
The letters that WRUL receives hail from all parts of the globeIndonesia, Greenland, Antarctica, Angola, Germany, and Venezuela. Wireless operators at sea, master mariners, send pictures of their ships and heartening reports of excellent reception. Shortly after President Kennedy moved into the White House, WRUL offered to send a picture of the Chief Executive to listeners. There were more than 500 requests from Cuba alone. Many of these requests asked that the photograph be sent in a plain envelope. More than 10,000 commemorative medallions of the Olympic games in Italy were sent to listeners upon request.
Worldly sponsors. Among recent sponsors have been American Motors, Time, Life, Financial Federation of California. Men ill Lynch, Minkus Stamp Exchange, the Mormon Church, The Lutheran Hour. Brent last week said that Merrill Lynch had more than doubled its expenditures on WRUL. The New York Tiinrs has bought 15 spots weekly to promote its International Edition and Time magazine has been busy on the station selling subscriptions. Pan American Airways is also a new advertiser using spots to * ell its various travel looks. Still other advertisers in(Plcatc turn to page 08)
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