Sponsor (Oct-Dec 1962)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
000461
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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All*** 'SPONSOR 5 NOVEMBER 1962 iQue grande es el mercado hispano? How big is the Spanish market? Working from guesstimates of eight million people and $6 billion income, advertisers must sharpen focus on soaring Latin sales within US The marketing director of a Top 500 corporation sits in a 19th-floor office overlooking New York's Park Avenue. What he's just admitted could spell the end of a career: "/ don't know. . . ." This v.p. is talking about Spanish-speaking Americans. He knows there are several millions of them and that they could be an important market for his company; beyond this point his "facts" run out, and his "estimates" begin. In an IBM-efficient atmosphere, this research expert throws up his hands in mock-despair: "the Spanish-speaking population of, say, the Border states could be anywhere between one and four million ... I don't know." Yet his company in 1963 will be one of a growing list of blue-chips that help spend millions of dollars in capturing the elusive Latin consumer. The ad budget that's developed from his marketing know-how will help support a sizeable slice of the nation's radio stations; some of these et hombre es lo pnmero de todo ERIE "COPA SCHAEFEI ESCUCHE LOS DATOS MAS IMPORTAN Y NOTICIAS DE ESTOS JU EGOS DE BEI< DIRECTAMENTE DESDE PUERTO RIC( HUM 12:00 M 12:05 RM. LUNES A VI El VIERNES 6-30 -7:00 P.M. 9 i H£R/B£#TO MARIN BUCK CAN £L SPONSOR/5 NOVEMBER 1962 Hnfln 39