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WHOM
HAS MORE LISTENERS IN NEW YORK AREA SPANISH HOMES THAN ALL OTHER NEW YORK STATIONS COMBINED!!
(Source: PULSE, August 1962. Monday through Saturday, 5:30 am to Midnight. New York 18County Area)
(3D
Write For Your FREE COPY of "THE SPANISH MARKET: NEW YORK'S FASTEST GROWING MARKET" (Conducted by PULSE)
GO
WHOM
136 West 52nd Street New York 19, N. Y.
• Serving over 400,000 Spanish speaking consumers
• Serves nearly one-half of the state's population
• News and sports reported in Spanish . . . music from Mexico, Spain and the Latin American countries.
• The Spanish voice of New Mexico . . . through close continuing association with Spanish culture groups and public service work.
Member . . . National Spanish Language Network
KABQ
SANDIA BROADCASTING CORP.
ONLY Full-Time
SPANISH
RADIO IN
NEW MEXICO
5000 WATTS
1350 K.C.
Reresented by
NATIONAL TIME SALES
New York Chicago
HARLAN G. OAKES
& ASSOCIATES
Los Angeles San Francisco
Bernard I. Ochs Altanta
Bob Hix Denver
Tell 'em . . . SELL 'em IN SPANISH!
KABQ RADIO
1309 YALE S.E.
ALBUQUERQUE
Dial 505 . . . 243-1744
RADIO/TV
(Continued from page 48)
Spanish-language radio.
Its client, a proprietary preparation, measured sales in drugstores within Spanish areas, and compared this with sales in non-Spanish areas. Results: after the radio campaign, Spanish stores reported sales up in 94% of those polled, against 25% of the non-Spanish stores. Storeowners attributed the upturn to radio, in 71% of the Spanish stores — and in precisely none of the Anglo stores.
Success like this can be variously explained. One succint version is given by agency consultant Carlos Franco (ex Y&.R, Kudner) : "It's not enough to think about the Spanish. You've got to start thinking in Spanish. ..." ^
BIG SPANISH MARKET
(Continued from page 41) alone, U. S. Immigration recorded 6,000 Mexicans entering the U. S. monthly, for permanent residence, during 1961. This does not count migrant workers, nor border-hopping shoppers — nor does it include
iOFK
IS THE SOLID SPANISH DIET OF
394,286* LATINS IN THE
SAN FRANCISCO/ OAKLAND BAY AREA,
AT 1050 KC. FROM 8:45 A.M. TILL SIGN OFF!
MARKET FACTS ^^^
Median Annual Income $5,710*
Gainfully employed males 91.3%
Gainfully employed females 32.8%
Home ownership 55.5%
For MORE qualitative data:
In San Francisco, Call KOFY— YU 2-9933
W— YU 6-9717
June, 1962
In New York, Cal *Far West Surveys, Inc.
Affiliated with the
Spanish
lYlarket §roup
51
SPONSOR/5 November 1962