Sponsor (Oct-Dec 1962)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

YOUR BIG SPANISH SPEAKING MARKET IN TEXAS IS REACHED THROUGH KCCT IN CORPUS CHRISTI 258,000 or 62% of population within KCCT's Primary Market is Spanish speaking. A secondary coverage of listeners gives you a bonus audience of 534,000 AREA COVERAGE STATISTICS Effective buying income $811,579,000 Food Sales $220,944,000 Drug Sales $ 14,696,000 Retail Sales $529,644,000 PULSE Survey made May 1960 to Spanish Speaking Homes showed KCCT led all other stations in every listening period of the day. Example — from 6:00 to 7:00 a.m. KCCT's rating is 28.6 Average of all other Corpus Christi Stations 14.8. KCCT 1150 KC lOOO WATTS Directional 403 S. Staples Corpus Christi, Texas National Representatives Mr. Harlan Oakes Mr. Arthur Cordon Harlan Oakes & Assoc. National Time Sales Taft Bldg. — Rm. 304 122 E. 42nd St. Hollywood & Vine New York 17, N. Y. Hollywood 28, Calif. Mr. Bernard Ochs Mr. Don Pickens The Bernard I. Ochs Co. 166 Ceary St. 1401 PeachtreeSt., N.E. San Francisco 8, Calif. Atlanta 9, Georgia ARE YOU MISSING 100,000 PROSPECTS? You are if you don't include KIFN when buying the Phoenix market. KIFN is the ONLY Spanish language station covering Phoenix and all of Central Arizona. And KIFN is the station most often tuned in by the more than 100.000 Spanish-speaking people in the Phoenix area. These people won't buy your product if you don't sell them. So when buying the Central Arizona area, include the 15% of your market that speaks Spanish. Buy KIFN and sell them all! NATIONAL TIME SALES N.Y.C. & Chicago THE BERNARD I. OCHS CO. Atlanta HARLAN G. OAKES Los Angeles DON R. PICKENS CO. San Francisco is given as 899,510 and LatinAmerican population as 579,357. Thus the Latin-American share for the state amounts to 64.4%, while the Anglo share is 35.6%. In the Albuquerque county of Bernalillo, total population is given as 263,000, of which 130,000 are said to be Latin-Americans. In Pueblo, Colorado, last January, a Pantry Survey was conducted by the Distributive Education Departments of two public high schools. Surveyed were 2,834 people in 511 Spanish-American homes only. Interview and pantry check averaged out at 20 minutes. Highlights are: Average 5.5 per family; average family income $5,106; 69.2% go to movies regularly; 94.5% speak Spanish in home; 96.1% bilingual; 73.9% shop as needed; 30.3% buy frozen foods; 13.8% buy TV Dinners; 41.8% buy daily papers; 2.1 members of family read newspaper daily; there were 1,129 home radio sets, 451 cars with radios, and 379 tv sets; average per-day radio listener-ship was 5.6 hours, and 93.6% prefer Mexican or Spanish. As for population, the 1950-1960 Census Bureau figures show that Spanish or Mexican-Americans in Southern Colorado have increased 400%. NEW YORK In New York's 50-mile metropolitan area, the number of Spanish-speaking people has swelled this year to 1,205,000, the U. S. immigration Service estimates. Last year, a Pulse report arrived at a 1,060,000 total. Of this large Hispanic wave, 700,000 are of Puerto Rican origin, according to the 1960 Census. How ever, the P.R. government puts the P.R. population in New York City this year at 750,000. Consulates, universities, and fraternal organizations have provided the following break down on other Latin residents: Cubans, 203,000; Dominicans, 60,000; Spaniards, 55,000; Mexicans, 8,000; Ecuadorians, 7,000; Colombians, 6,000; Hondurans, 2,000; Venezuelans, 2,000, and 17,000 from 11 other countries. A March 1962 Pulse study for an all-Spanish New York City radio station, estimates about 240,000 homes in the five-borough (county) area are peopled by 960,000 Spanish. Again, El Diario points out that while the population of New York City has declined by over 181,000 in the past decade, the Spanishspeaking population has jumped up 149%. The median annual family income, via Pulse, is $4,300, which amounts to $1,032,000,000 for the Gotham area. Rent per month averages out to $63, while $23.70 a week is spent on food and groceries. There are about 4,000 bodegas (grocery stores) in New York City, but Pulse disclosed that 60% shop at supermarkets. Of the Latins in Manhattan (and environs) , 97.4% own radios, and 61% tv sets. At home, 75.4% speak Spanish only, 7.8% speak English only, and 16.8% are bilingual. Advertising in Spanish is considered by 74.4% to have more meaning than in English. FLORIDA In Miami, problem number one is to try to keep an accurate count First in LOS ANGELES with: SPANISH Research* SPANISH Newscasts SPANISH Public Service SPANISH Radio Audience SPANISH Sales Results To Obtain Reliable Qualitative Data: In Los Angeles, Call KALI— HO 6-6161 in New York, Call gj\/ — YU 6-9717 Belden Assoc. Market Study — 6/60 Market Basket Audit— 3/62 Far West Surveys, Latin Pop. —6/62 Affiliated with the Spanish i4&t Market Qroup 58 SPONSOR/5 NOVEMBER 1962