Sponsor (Oct-Dec 1962)

2 for 1 Sale! Yes, two markets for the price of one when you buy WALATV, the only Mobile station with city-gra.de coverage in Pensacola as well . . PLUS scores of other cities and towns in West Florida, Alabama and the Mississippi Gulf Coast. The WALATV MarketOver A MILLION PEOPLE with nearly $2 BILLION to spend! Contact Select Stations, I •c? Clarke Brown Co. TALLEST TOWER ON T GULF COAST MOBILE PENSACOLA WTRF-TV STORY BOARD 'Spot sell?" THAT NEW foreign car, Mafia, not only has a hood undei every hood but has a heater in the glove compartment. wtrf-tv Wheeling OVERHEARD! "You don't sell used cars' What kind of a durgstore is this?" Wheeling wtrf-tv A BIT MUCH' While travel agencies convince people to "go now, pay later." we think it's pushing things when morticians promote a "pay now, go later" plan. wtrf-tv Wheeling HUMILITY! After giving the young man a physical exam, the doctor said, "The best thing for you to do is to give up drinking and smoking, get to bed early and stay away from women." "Doc," said the patient. I don't deserve the best . . . what's the next best?" Wheeling wtrf-tv THE LITTLE OLD LADY asked. "And what kind of officer does your uniform signify?" "I'm a naval surgeon," he replied. "My. how you doctors specialize these days!" wtrf-tv Wheeling HEAR ABOUT the man who was born deaf? After drinking two bottles of Ceritol. he heard from his cousin in California. Wheeling wtrf-tv GIRL WATCHERS COMMENT: "She looks like a million dollars and walks like it's all in loose change!" wtrf-tv Wheeling '-Seven is the right spot for your spot schedules because the big and buying TV audience in the Wheeling-Steubenville Industrial Ohio Valley is set on seven, sold on seven. Ask Rep George P. Hollingbery to give you the WTRF-TV Wheeling specifics TIMEBUYER'S CORNER Continued CHANNEL SEVEN WHEELING, WEST VIRGINIA TvAR's Larry Israel; B&B's Jim Thompson; FCScB's Dick Pickett; D-F-S's Ave Butensky and Dorothy Medanic; Compton's Ethel Weider, Joe Burbeck, and Dick Brown; OBM's Ann Janowicz; Smith/Greenland's Beryl Seidenberg; BBDO's John Neilan and Ed Fieri; JWT's Carrie Senatore; Esty's Frank Mahon; DDB's Jean Jaffee; Maxon's Frank Martin; Grey's Joan Stark; Gardner's Weymouth Symmes; Gumbinner's Elmer Jaspan; L&rN's Frank Howlett; NC&K's Al Silverman and Jane Podester; DCS&S's Bob Widholm; Bates' Don Severn; D'Arcy's Bob Lazetera; McCann-Erickson's Jan Stearns; SSC&B's Jean Sullivan; and D8cC's Beth Black. The event which featured WBTV's own "Cracker jacks" musical combo cleverly interspersed with "commercials" (station presentation talk and slides), attracted over 400 admen during the two-day program. Sarah Hoyer and Wes Parma, both of North Advertising's Chicago office, are spending a couple of weeks in New York handling the buying for the New York State Democratic Committee. Sarah, who buys on Toni in Chicago, is also doing the buying on Lanvin while in New York. Both Wes and Sarah will return to their Chicago habitat after election day. Want to make someone happy? dept.: The next time you have occasion to contact Foote, Cone 8c Belding's newly-wed Martha Sykes, just ask for Martha Murray. The corner pays its respects this week to BBDO's Jim Weschler who was just made assistant to Paul Lideen, v.p. in charge of all broadcast activities for Campbell Soup. Jim moved up to this new post from all-media buyer on such accounts as Campbell Soup, Bromo-Seltzer, Curtis Publishing, and United Fruit. From this new seat, Jim will handle many of the activities which center around Campbell Soup campaigns. Among his responsibilities: the maintenance of schedules, projection of budget expenditure, plans and analysis, and direct client contact. Prior to his BBDO affiliation, Jim was media analyst at Benton & Bowles on the Procter 8c Gamble and Texaco accounts. Earlier he was tv buyer on Walt Disney Pictures (Buena Vista Distribution) at LaRoche, and, before that, advertising account executive trainee at Hoyt. Jim has a B.A. degree from Cornell University, lives in Manhattan, and is a member of the Metropolitan Junior Index and the Yale Club (and he's still single, girls). Just in case you're wondering who inherited the accounts left orphaned by the promotion of BBDO's Jim Weschler, here's the way the situation shapes up at the moment: The Curtis Publishing account buying goes to former BBDO media analyst Jerry Arcaro. Campbell (heat processed) Soups is assigned to Peter Spengler who leaves Young Sc Rubicam. Pete's YScR account— General Foods Birds Eye— is being handled by Paul Theriault as reported here last week. No word of definite commitments as yet on Bromo-Seltzer and United Fruit. Jim Weschler 62 SPONSOR/5 November 1962