We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
'SPONSOR HEARS
5 NOVEMBER 1962 / owright i«t
A round-up of
trade talk, trends and
tips for admen
Air media history sort of repeated itself the week before in connection with a small core of aberration during the outbreak of a transcendental U. S. crisis.
When on 7 December 1941 WOR, New York, interrupted a play-by-play broadcast of a Giants football game with bulletins about the Japs' attack on Pearl Harbor the station's switchboard was lit up with calls protesting the diversion.
During the height of the Cuban crisis WNDT, New York got around 450 calls taking the education station to task for continuing live coverage of the UN Security Council's debate on this event instead of airing the scheduled program, a Chaplin festival of old single and two-reelers.
An employee of an agency connected with the sponsorship of one of the New York baseball teams may find himself in hot water as a result of a letter he wrote to the team's front office.
The letter dealt with the writer's personal dislike for one of the staff announcers. Since the letter was on the agency's stationery, the team's president assumed it was an official view and is now thinking about dropping the indicted announcer forthwith.
It would be interesting to know whether any other giant spender in tv other than Ford maintains a running check, for comparative purposes, on the bi-monthly accumulative audience garnered by its closest competitor.
Ford's data research department puts out an offset sheet concurrent with the national Nielsen which on one side carries the top 50 shows and on the other side, a continuing graph comparing the extent of Ford's tv audience reach with that of Chevrolet. The graph embraces 1962, 1961, and 1960. Copies are distributed within the organization.
Latest oddity in a client-agency relationship is the formation of Sage Advertising New York to serve as the advertising department of General Baking Co. (Bond Bread).
Al Lyons is leaving his job as ad manager of General Baking to run the New York tentacle of Sage, which has its roots in Helena, Mont.
Lyons came to General Baking about two years ago to do merchandising and upon the retirement of A. Waldon Stone he took over as advertising manager.
In air media General Baking has confined itself to spot radio. Lyons has plans for ushering it into spot tv.
The realignment of a top account authority at JWT puts Donaldson B. Thorburn over Phillips Petroleum, as well as RCA.
It'll be William R. Hillenbrand, recently imported from Lambert & Feasley and once associated with P&G, who will replace Ken Hinks, retirement bound, as No. 1 man on Lever.
AB-PT was reported last week as being on the prowl outside the organization for man to head up ABC TV as president.
Among those said to have been approached was Dick Pinkham, tv program boss at Bates.
Reputed compensation: $75,000 salary, $25,000 incentive, stock option on 15,000 shares.
64
SPONSOR/5 NOVEMBER 1962