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Queen for a Day
Show's Jack Bailey and Maxine Reeves pay that tribute to WNAC-TV, Boston, weather girl Danna Vail during "Queen's" Boston origination. Danna's one of the seven station weather girls
Grocers fete Gerity
James Gerity, Jr. (r), pres. of WNEM (FM & TV), Flint-Saginaw-Bay City, and WABJ, Adrian, was honored by execs of the Grocery Manufacturers Representatives of Eastern Michigan
Presentation party
Dave Croninger, KMBC, Kansas City, v.p., hosted some 200 agency timebuyers in N. Y. to trace station's growth since Metromedia takeover last year. Here (1-r): Walter Reed (Gumbinner), Mary McKenna (research v.p.), Croninger, Al Kalish (LCG)
A new client
Jayne Mansfield inks in contract as a new client of the NBC merchandising department. L-R: Morris Rittenberg and Norman Lunenfeld, director and manager respectively of the division, Charles Bernard, station representative, who is representing the star
The rapid growth of drug and proprietary sales, reflected to a large degree in the increased broadcast ad budgets of these firms, is documented by A. C. Nielsen.
Highlights in Nielsen's 28th Annual Review of Retail Drug and Proprietary Store Trends:
• Total store sales in the category reached $7.76 billion in 1961, up $2.5 billion or 50% since 1955.
• Based on the first half of 1962, sales for this year should rise to $8.5 billion.
• Sales of these outlets have increased from 2.9% of all retail sales in 1955 to 3.5% in 1961.
• Although average weekly expenditures of $3.44 are the highest in the Chicago area, people in the Southwest spend a greater proportion of their income in these outlets.
Financial report: Beech-Nut Life Savers and subsidiaries for the nine months ended 30 September, reported consolidated net income of $8,090,967 or $1.23 per share, compared with $7,102,609 or $1.10 for the first nine months of 1961. Income before taxes was $16,227,179 against $14,459,087 last year.
PEOPLE ON THE MOVE: Peter
Revson to brand manager at Maradel Products, from account executive at Mogul, Williams & Saylor.
Agencies
Alfred de Jonge, who heads up international operations for Benton & Bowles, had some challenging words to say about U. S. agency expansion overseas.
Much of the impetus so far for agency migration to Europe has been defensive, de Jonge told the Eastern Regional Conference of AFA and the Women's Advertising Club of New York. It has been due to U. S. clients starting to sell extensively overseas and then needing a European outlet.
Now, he said, American agencies must stand on their own feet and "slug it out on local competitive terms with other European agencies. It can't rely solely upon busi
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SP0N$0R/5 November 1962: