Sponsor (Oct-Dec 1962)

Record Details:

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Weilbacher to senior vice president at C. J. LaRoche, effective 15 November. He's director of research and vice president at Dancer-Fitzgerald-Sample. New v.p.'s: William Y. E. Rambo, marketing director, Weiss &: Geller . . . William C. Dekker, media director, at Fletcher Richards, Calkins &: Holden, from the same post at Lambert & Feasley . . . Roger C. Bumstead, former media director of MacManus, John & Adams, to v.p. and media planning and relations director at Kelly, Nason, replacing Arthur F. Dermody who resigned . . . Roy R. Rutkoff, account executive, and Norman M. Goldring, marketing director, at Stern, Walters &: Simmons . . . Albert A. Klatt to vice president and creative director at Needham, Louis & Brorby . . . Michael Sas.iiikII to creative vice president at Henry R. Turnbull, Inc., from director of the radio-tv creative department of Lawrence Gumbinner. PEOPLE ON THE MOVE: Ernest Hartman to the new job of associate director of the radio-tv com Cuisine Exquise . . . Dans Une Atmosphere Elegante RESTAURANT VomN 575 Park Avenue at 63rd St. NEW YORK h and Dinner Reservatk iet ; TEmpleton 8-64-90 mercial department of Doyle Dane Bernbach . . . Edward J. Ives to account executive at Chirurg Sc Cairns . . . Jim Joiner and Jim Infantum to art directors at Fuller &: Smith & Ross, New York . . . John M. Edgerton to tv producer at Papert, Koenig, Lois . . . Arthur R. Roberts to account supervisor at Clinton E. Frank, Chicago . . . Charles F. Seefeldt to assistant director of marketing services at George H. Hartman . . . John A. Bartels to account executive at Klau-Van Pietersom-Dunlap . . . Margaret Auchstetter to broadcast buyer, Laura Dulberger to assistant broadcast buyer at Carson/Roberts . . . Stanford Karp to account executive on Vicks products at Morse International. Associations A major industry event was the 28-30 October annual convention of the Broadcaster's Promotion Association. Some highlights: • Norman Cash, TvB president, stressed the sales role of the promotion man. He must concentrate his attention upon fewer projects and become skilled in those areas that are important to the station's profit motives, he said. Then the "need for his services as an elephant procurer would decline and the need for his services as a sales stimulator would increase." • NAB president LeRoy Collins called for more on-the-air reports of broadcasting's good deeds. He pledged NAB support and cooperation to develop new ways to promote this public understanding of broadcasting. Collins incidentally, used the occasion of his keynote address to laud WTAR, Norfolk, for its help in obtaining warm clothing for the evacuees of Guantanamo Naval Base. The Georgia Assn. of Broadcasters, in cooperation with the Henry Grady School of Journalism, has invited the NAB, the FCC and broadcast editorialists across the country to hold an editorial seminar at the University of Georgia on a mutually agreeable date. This was one of several steps taken by the GAB last week. Other developments: • It is sponsoring support tor Broadcast-Education Week, proclaimed by Governor S. Ernest Vandiver for 11-17 November. On 12 November, 154 radio and tv stations in the state will broadcast a simultaneous salute to education. • It announced a $500 radio-tv journalism scholarship contest, to be an annual event, and provide a Georgia high school senior with I a grant to assist in the study of journalism at the Georgia college. PEOPLE ON THE MOVE: Sylvester "Pat" Weaver, president of ME Productions, to chairman of the new IRTS Committee to study developments in the field of Satellite Communications . . . CBS Radio vice president and KCBS, San Francisco, general manager Jules Dundes, has been elected president of the San Francisco Broadcasters Assn., succeeding Elmer O. Wayne. Tv Stations Donald Coyle, president of ABC International Television, posed a "new frontiers" challenge for the members of the European Broadcasting Union, meeting last week in New York at the invitation of the U. S. networks and the USIA. The time is ripe, said Coyle, to supply new tv areas of the world with the best available programing. He announced that ABC International, in cooperation with the UN, had purchased a new documentary series called "International Perspective," for distribution at no cost to the Latin American stations affiliated with ABC. Financial report: Storer Broadcasting reported new earnings for the third quarter ending 30 September were $881,553 or 36.1 cents per share, compared to $702,584 or 28.4 cents per share in the prior year. For the first nine months of 1962, Storer 's earnings amounted to $4,499,919 as compared to a 1961 nine month total of $2,735,085. The 1962 profits include a capital gain of $911,492 resulting from the sale of WWVA, Wheeling, in January. PEOPLE ON THE MOVE: Betty Ann True to merchandising director of WCCO-TV, Minneapolis 72 SPONSOR/5 NOVEMBER 1962