Sponsor (Oct-Dec 1962)

Record Details:

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St. Paul . . . Harvey L. Brown to the promotion department staff of KRON-TV, San Francisco . . . Richard J. Braun to promotion manager for KBTV and KBTR, Denver . . . Robert F. Ferrante to news director of WNAC-TV, Boston . . . Frank Ridolphi to business manager of WTVT, TampaSt. Petersburg. Radio Stations WXUR (AM & FM), Media, Pa., though a commercial station, has a listener subscription idea going for it. The station agrees to limit the commercials to a "tolerable maximum" if listeners pony up $5 each to buy time that would otherwise be sold to advertisers. The non-profit incorporated group that does the collecting of the $5 contributions calls itself Limited Commercial Association. Time is sold to it at a national rate. WXUR's general manager, Blayne Butcher, germinated the idea. Radio people attending the Broadcaster's Promotion Association convention in Dallas had a chance to meet Ed Bunker, new president of RAB. He was introduced at the convention by Paul Lindsey, promotion manager of WIND, Chicago. Radio Concepts Inc. is offering a new service for radio broadcasters under the banner Intercontinental Broadcast Media. ICBM will function as an umbrella or holding company embracing all the RCI present and expanding services, featuring programing, production, sales promotion and research as well as serving as a distributor for other producers and packagers. Ideas at work: • WPEN, Philadelphia, has awarded scholarships to the winners of its recent contest in cooperation with the School of Broadcasting-Video Arts. The two winners will get a full year's tuition at the school. • WSB was among the three cosponsors of Atlanta's second an nual Halloween parade. Five fust prizes for the most unusual and original costume were given to a winner of each age group participating in the parade. • YVABC, New York, is adding a touch of intrigue to its regular programing with an on-air search lot the rightful heir to an "international banking fortune." Several coins from several nations are locked in a vault. All listeners need do is send in a personal description and, if it matches the one locked up with the money, the winner can claim his fortune. Merger: College Broadcasting Affiliates and Intercollegiate Broadcasting System have combined their two radio networks. The emerging network is under the name and organizational structure of IBS. Kudos: The Fortieth Annual Dinner and Meeting of the Schenectady County Chamber of Commerce was the occasion of an anniversary tribute to another oldtimer, WGY . . . KONO, San Antonio, got the Allstate Safety Cru sade Certificate ol Commendation for "outstanding contributions to safety in the area" . . . Bill McKibben, assistant to the managing director ol WIL, St. Louis, lias been elected to serve a one yeai term on the Board ol Directors of the Missouri Broadcaster's Assn. PEOPLE ON THE MOVE: Charles M. Smith, Jr., to treasurer of the Straus Broadcasting Group, from chief accountant of AB-PT . . . Gus Gabriel to account executive at W'SIX, Nashville . . . Steve Trivers to program director of WCOP, Boston . . . John P. Hanly resigns as promotion manager of WGBS, Miami, to join the station's agency Harris, Buggeln and Brumby . . . Frederick V. Krais, Jr., and J. Courtney McGroarty, Jr., to account executives at WPAT (AM & FM), New York . . . John L. O'Donnell to news and community projects director of WWHG (AM 8c FM), Hornell . . . Rex Preis to vice president and station manager of WOAI, San Antonio . . . B. J. (Bob) Rodgers has rejoined the sales force of WHHM, Mem BIGGER than SACRAMENTO • STOCKTON One Buy Delivers IDAHO MONTANA plus 1 1 counties in Wyoming at lower cost per thousand SKYLINE TV NETWORK delivers 10.100 more TV homes than the highest rated station in Sacramento-Stockton at nearly 18% less cost per 1,000. SKYLINE delivers 92300* nighttime homes every quarter-hour Sunday through Saturday. Non-competitive coverage. One contract — one billing — one clearance. Over 267,880 unduplicated TV homes in 5 key markets. Interconnected with CBS-TV and ABC-TV. IDAHO— KID-TV Idaho Falls MONTANA— KXLF-TV Butte KLIX-TV Twin Falls KFBB-TV Creat Falls KOOK-TV Billings KBLL-TV Helena Satellite to KXLF-TV TV NETWORK P.O. Box 2191 Idaho Falls, Idaho Call Mel Wright, phone area code 208-523-4567 TWX No. IF 165 or your nearest Hollingbery office or Art Moore in the Northwest SPONSOR/5 NOVEMBER 1962 73