Sponsor (Oct-Dec 1962)

several weeks earlier than in the past. Factory sales of transistors moved back over the 20 million mark in August, regaining strongly from the year's monthly low of 15.4 million in July. According to EIA, unit sales in August stood at 20,369,281, about a normal monthly level for 1962, with a total value of $24,128,668. In July, the vacation month for many semiconductor plants, sales were 15,434,205 units worth $19,176,017. Other new products: Norelco has put out a new, four-track stereo record and playback hi-fi tape recorder, completely transistorized and featuring the new fourth speed of 15/16 inches per second for up to 32 hours of recording on a standard seven-inch reel. Campaign: North American Philips (Sam Groden Agency) will promote its new Norelco Continental 100 Miniaturized tape recorder via a one-hour weekly all jazz fm station, KNOB, Los Angeles. The Lively WHBF radio • fm • t&l&vtmlon station will bring back the program "Jazz, Rare but Well Done" to be aired Sundays, 9-10 p.m. Featuring jazz collectors items, the show is designed for audience taping off the air. Campaign is for 13 weeks. PEOPLE ON THE MOVE: Mark Edwin Richardson II, formerly a trial attorney with the FTC, to the EIA staff as assistant general counsel. Public Service Three stations in Philadelphia conceived a sort of "progressive" show, take-off on the popular progressive dinner idea, to promote the United Fund campaign kickoff. The stations, WFIL-TV, WRCVTV, and WCAU-TV, joined forces to present a 90-minute special, seen on one station at a time in continuous half-hour segments. More than 30 area broadcast personalities participated in the program and viewers were invited to change channels each half-hour to follow the show. Public service in action: • WGN, in cooperation with the Chicago Police department, has added a new dimension to its safety coverage— a direct radio communication link-up between the station's trafficopter and Chicago's new police communication center. • Thirty members of the staff of WTVN-TV, Columbus, will each be donating 50 cents per month, starting this month, totaling $15 monthly, enough to adopt a small foreign child through the Foster Parent Plan. • WRC, in cooperation with Washington, D. C. Department of Motor Vehicles, is conducting a traffic safety contest and urging its listeners to Sound Off For Safety by sending in a traffic safety slogan of 15 words or less. Prize each week: a set of seat belts. • KFRC personalities broadcast for 11 hours from the window of Emporium's department store in the heart of downtown San Francisco on 22 October on behalf of the United Crusade. Remote resulted in the pledge of $350,000. Off the press: A 54-page documen 76 tary Year Book dramatizing in art and text the public service rendered has been published by KRLA, Los Angeles. Kudos: The first annual Radio and TV News Award of the San Francisco Press and Union League Club went to KSFO for "Bel Air Fire . . . Can It Happen Here?" . . . The American Cancer Society has awarded a Citation of Merit to Westinghouse Broadcasting and John Kulamer, public affair's director of KDKA, Pittsburgh, in honor of "service to the cause of cancer control" . . . WHN, New York, has been granted an award for outstanding public service programing in the first Equitable Savings and Loan Assn. Journalistic Achievement contest . . . The 1962 Pitluk Award for Outstanding Community Service prize in a statewide competition sponsored by the Texas Assn. of Broadcasters, went to WOAI-TV, San Antonio . . . The Easter Seal Society Merit Award was presented to general manager Frankin C. Snyder and WTAE, Pittsburgh, by the Allegheny County Society for Crippled Children and Adults . . . WWJ newsman Dwayne Riley received a Cultural Channels Award from the Detroit Junior Board of Commerce for "general excellence of broadcast documentaries" . . . Ward L. Quail, executive vice president and general manager of WGN, Inc., got the first Kiwanis citizen responsibility citation for his work in developing the good practices code of the NAB and upgrading of the broadcast industry . . . The American Cancer Society presented a special citation to CBS TV's "Armstrong Circle I Theater." PEOPLE ON THE MOVE: Theodore C. Streibert, the first director of the USIA and more recently vice president and general manager of Time Inc. tv and radio stations in Minneapolis-St. Paul, has been appointed president of Radio Free Europe Fund (Crusade for Freedom), filling the vacancy created by the resignation of Colonel Leslie R. Shope . . . Mike O'Neil to public affairs director of WGBS, Miami, succeeding Ken Maiden who moves to promotion mgr. ^ SPONSOR/5 November 1962