Sponsor (Jan-Mar 1963)

'555/FIFTH Letters to the Editor MORE ON COMMERCIAL TIME ISSUE Regarding your story on (he commercial time issue "New Move to Limit Commercial Time" (25 February) . I think the piece is an excellent treatment of the subject. Incidentally, you may be interested to know that Bob Lee has accepted our invitation to discuss this matter informally at the TV session of the NAB Convention in Chicago. Bill Pabst will take the other side as a station operator and Chairman of the Television Code Review Board. It should be an interesting program. ROBERT D. SWEZEY, director, the Code Authority, NAB EWR&R AIDS U.N. REFUGEE PROGRAM Erwin Wasey, Ruthrauff K: Ryan is assisting in the "All Star Festival" fund-raising program of the United Nations High Commission for Refugees. Both the London and New York offices of the ad agency are contributing their services. The program consists of a special LP recording: to be sold throughout the world with all proceeds going to support of refugee resettlement. EWRR.R helped deIvelop the program literature and assisted in organizing the promotional effort. Account executive Jerry Golden is handling this assignment lor l he agency out of New York. The international artists contributing lo "All Star Festival" are: Louis Armstrong, Maurice Chevalier, Nat "King" Cole, Bing Crosby, Doris Day, Ella Fitzgerald, Mahal ia Jackson, Nana Mouskouri, Patti Page, Louis Alberto Del Parana, Edith Pial, Anne Shelton, and Caterina Valente. The LJnited States Committee for Refugees, working for the U.N. High Commissioner here, has set $1,000,000 as the sales goal for this country alone. Almost 13 million homeless people in the world today. EWR&R will also try to get cooperation of tv-radio advertisers and networks in publicizing the record. Those who are interested can contact J. Golden at 711 3rd Avenue, New York. FELIX SCHNYOER, U.N. High Commissioner for Refugees, and DR. NORRIS WILSON, executive v.p. of U. S. Commitee for Refugees. THIS WE FIGHT FOR I want to salute you for your fine editorial in the 28 January issue iiiniiiiiiiiiiii^ -4-WEEK CALENDAR MARCH Assn. of National Advertisers workshop on tv advertising, Hotel Plaza, New York, 6. California Broadcasters Assn., annual meeting, Mark Hopkins Hotel, San Francisco, 7. American Women in Radio and Television, New York City chapter, "Projection '63" panel discussions, McCannErickson conference room, New York, 9 March and 6 April. Toy Fair 60th annual exhibit, 1107 Broadway, New York, 11-16. American Association of Advertising Agencies, regional council meetings: Puget Sound, Seattle, 11; Southern California, l.os Angeles, 11; Northtin California, San Francisco, 12; Oregon, Portland, 13; New England, Boston, 13. National Educational Television and Radio Center spring meeting of program managers and station managers of affiliated non-commercial educational tv stations, Paik Sheraton Hotel, New York. 20-22. International Radio and Television Society, 23rd anniversary banquet. Waldorf-Astoria Hotel, New York. (5. Spring timebuying and selling seminar, CBS Radio, New York, successive Mondays except for one Tuesday session 19 March. Second annual Collegiate Broadcasters Conference, Park Sheraton Hotel. New York, 21-22. Intercollegiate Broadcasting System, 24th annual convention. New York University, New York, 23. iiiiiiiiiiiiiiiiiiiiiiiii!:iiii;iiiiiiii;iii:iiiiiiih!i!M iiiiuiiiiiiii in u Iik Ii you siaic cogently, "This We Fighl Foi ." I hese are sound objectives. When i he) .in realized, and they musi be, broadcasting will be a Eai greatei .Hid I. n superioi segraeni ol tinAmerican economy than it is today. WARD L. QUAAL, executive v.p., WGN, Chicago. SPOT RADIO COMPILATIONS Re: Your editorial "This We Fighl For" in 28 January 1963 issue. May we please be included to receive copies of your spot radio compilation as soon as they are avail able for general release. II this information is available for the year, wotdd it be possible to obtain a ( o|)\ ol this report. Thank You! HARVEY MANN, Campbell-Mithun, Inc., Chicago. ► Sorry, the compilation of spot radio figures is something we hope the industry will accomplish, ft is not yet realized. NO CHANGE FOR SINGER In the interest of good reporting, I feel obliged to call your attention to the commentary given to Singer (Sewing Machine Co.) in your 4 February Sponsor-Scope. I quote — "The change in Singer Sewing Machine (L8cR) management is beginning to reflect itself in the change of view it's taking toward the use of tv." For your information, there has not been any change in management. . . . I epiote again — "The account, at the agency's recommendation, has decided to swing away from its nighttime orientation." We have decided no such thing. . . . We have broadened our line to include floor cleaners and other appliances. For your information, we are testing daytime television and, should we continue it, this would be in addition to nighttime television. H. H. HORTON, director of advertising, Singer Sewing Machine Co. LETTER WRITERS I'm doing research for a magazine article on the letter writers — the men, women and children who write personal, unsolicited mail to corporations, tv stations, as well as government and other targets. Have SPONSOR/4 march 1963 25