Sponsor (Oct-Dec 1963)

liiist (\ ( <itMp«'litit)ii. \\'c m't a lot ol mail from list«"iiIfxplaiiiiiin uliy tlu'\ like to listo i.i(lio at niulit. Stitlr told ■.son in \«'\v York last wrt-k. jist of tliiMn said tliry were !)»•liiiij "morr sclectivi"' in tlirir t\' Iviiii;. and wanted a r.idio show Icli woidd pro\ idc inlcn-stini; liiiiiU wliilr tlu-y wt-rt n'adini;, [kinu or tlrivinij in tlu «'\cniniis. try to i;i\f tlu-m such a show ." hu show which is the ctMitral lis ol the "C-olKv Break ' promoIs is a Steeleprogramed blend ol jiie, news and service features. Itself, this is hardly a new eomlition of radio inuredients. liut lie and WCMiS manatee to i;i\e it De audienc-e-attraetinu twists. Wnsie is actually secondar\ on show." says Steele. "We comit w ith other ft\itures and build luul it. W'e do. of course, use reeled nnisic, but it is good music' no attempt to go in for either lhea\y classics, at one end of the ^ical scale, or hard rock" at the . We play mo\ ie scores, .iltiini\s. instrumentalists like Nero, and vocalists like Sinaland Doris Day." iMonda\sand Tuesda\s, Steele PS new album releases on lu's At other times, he in\iti\s ^ical artists — such as Bemn lan or liuddy Greco — to "proa whole evening, picking favorite works b\ other reng artists and evplaining win like them. On Thursday Its, there is a report on the top "l>um sellers in the New York \ket (gathered b\ WCBS refers from record retailers ) , and linns are playixl from them. Sunda\ afternoons. Steele — • was looking for .i musical gim t«) follow a Best of Broodumj I show on the station — now fea movie scores ( instrumental Itracks, original-cast musicals, |). One result of Steele's musical in Hollywood: United .Ar ,and other large movie distribu have started buying spot lules in the show. i^eather reports, traffic bulletins. f<irecasts, sports news and (professional, college and 1 school ) are also featured hea\ |"U'e want our listeners to icvX ] radio is there to help them, not ^to divcTt them." savs Steele. ^ GREYHOUND ALL EARS Cr»'> VdMTtisiiius 1.(1 ()( (iiinoi uivcs "tin im .1,1 t., 1 u (1 1 li-tclifr, >.p. of ^^ H VI, -lA I Kiilciulii and prfsidfiil of tfu Nortfi ('aroliiia Assn. of BroadcastiTs, about C>ri-> hound's iifw pcrsoiial radio mtvIcc to pusseiiRcrs. Bus was shown off recently to Baleish broadcasters and civic leaders Ni'wton Wren Newton and Wren Upped at Ivy Broadcasting Co. Kverett W ren was api)oinled general manager of the Northeast Radio Network and of Radio WOLF. Syracuse. Wren joined I\y earl\ this \far as administratiNC head of \\()LK, and was production director of Music Makers and Mark CcMitury, Inc. prior to that. He also serMcl as program consultant for KIMN and production manager for KBTW Den\er. He has supervised production of radio and telex ision commercials for a large number ol advertising agencies. Nicholas Newton was appointed general sales manager of the network and station WOLF. Presently, he is serving as director of sales for WP.\T.\M-FM. Paterson. Newton was formerK clir«'ctor of sales for Films Fi\e and Sturm Studios-.Xcademy Pictures in New York. He has .ilso been associated with WTFM H.idio, and the magazines CUimour and Esquire. Theodore A. Griffin KFEQ station manager Radio station KFI'^Q, St. Joseph has appointed Theodore .\. Criffin as station man.iger. In addition to his n e w a s s i g nment, Criffin will continue in the post he now occupies •is general sales manager. A viraduate of the School of Journalism of the U. of Missouri. Criffin joined C;nffin SflSOR DKCt.MBKR 1963 the KFFQ) sales staff in 1950. coming from KSIB, Creston, Iowa. He was named local sales manager for the station in 19.SS, and became general sales manager of the outlet in H>6(). NEWS NOTES l)c \ Moines station sold: KSO, Des Moines, la. was sold b\ BFR Statiims. Inc. t«» Whitehall Stations, Inc. for $43.5,000. Whit.-hall Stations is owned by Cene Milner, Flint. Mich., Louis Tose and others of Philadelphia. BFR Stations is owned by N. L. Bentson and Edmund R. Ruben, both of Minneapolis and Jo.seph L. Floyd of Sioiix 59