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PRESSTIME REPORT FROM OUR WASHINGTON -V S B
July 3, 1961*
Even as broadcasters came up for air after the double shock ol' cigaret rule and the NAP president's probably imminent exit for a gov. nvent post, they were girding to meet new onslaughts. _j__ ; :• ' ■ " heir rig:.' • :• ' ' :•■ •.•.-•".:• w. programing policies.
During FCC's oral hearing on the revised radio reporting forms here
last week, NAB's counsel Douglas A. Anello promised th : •. • .-••
challenge on its programing pressures "soon." He said the test involve the Fairness Doctrine.
In previous month's hearings on tv program reporting forr .
man E. William Henry had invited a court showdowr '■ • • :. ■"' j programing pressures by the Commission. Anello then said he wa ' ng for "good" broadcaster case. He explained last week that he did not mean "good" in the moral sense but in the sense that it is purely a programing issue.
The NAB counsel — and the majority of 20 spokesmen fr • licensees — said broadcasters are still overburdened with detail in reoor' ing their check of community leaders.
A list of other reporting requirements was put under the heading of
"pressure" by NAB's Anello. He said licensees yield and ac^ • :•■' ___
gories and queries rather than face agency pressure.
Pressure is implicit in required reporting of all programing c.'~ of
network and or regular fare of entertainment, news and sports; jr. rer :••;•_
of any "significant changes'' in 1. •■ • ■ ' : _--•- -,_•; :. . ■ ■ :; :.'." x
plain how his programing compares with tha f : •; • '. • rs : r. :.: :•• ..
Phe broadcaster association spokesman found reporting of con -.Is less onerous in the revised form (a meld of industry and I compromises), than in the earlier proposals. But smaller stations, partic seasonal and daytimers with short winter days, object' in 1 --■ ■ ■: ■ • _-___. -. posite week basis was not bad, but they sa' : • :.e break i-wr. :r. r. : :' .r.
utes of commercial broadcast per hour fror. none to over ' ••"-. • . ■"'•■_•
each ho-; ^f -; -site week was unfair to them. ' '■' r?.gLr.g.
FCC Commissioner Loevinger said he thought adherence to the • jde JLd be enough to answer the query on radio licensee's general poli maximum commercial time per hour. In its own stater :.• . • :.■ :'.:'.• return to its original decision to make rep~r* .r:g :' •• •' •' • '. •• ■ •
1 thing, rather than a three-rear scan at renewal. •• • •--..to build up a record of broadcast commerciali
Mutual Broadcasting network said • . I .-• . .-. ■•. • • -■ .. •■
for radio. The forms' insistence on separate • •_•-.•
CONTINUED ON NEXT MGf
My 6, 1964