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THE WEEK in. WASHINGTON
P RESSTIME RE PO RT FROM OUR WASHINGTON NEWS BUREAU
cal and community programing implies that the networksupplied material on national issues, politics et al, is not as valuable as the local category.
Mutual said this makes it tough for the radio network service (Mutual owns no stations) to line up affiliates. They might have added that it also makes it tough to attract national and regional advertising to radio network programing.
Getting back to the cigaret hazard warning on labels and advertising: the tobacco industry wound up its say last week before the House Commerce Committee and found the majority of the members sympathetic.
The cigaret manufacturers' stand is now: defer action until medical and statistical studies are correlated into stronger proof than the "conclusions" offered in the Surgeon General's report on smoking and health. Four North Carolina congressmen and a Virginia senator have obliged with resolutions to bar FTC's rule for two years.
Alan S. Donnahoe, who has a strong background as a statistician as well as being vp of the Richmond Times-Dispatch and News Leader, testified early in the week, said the FTC based its rule on a mandate that was statistically biased, full of contradictions and highly inconclusive.
He selected at random a number of odd findings culled from the seven unrelated surveys on which the report based its conclusions:
The cigaret smoker who reaches 70 increases his life expectancy with more smoking from then on. Men who had smoked cigarets for less than 1^ years had a slightly lower mortality rate than non-smokers.
"Discontinuing" pipe smokers had higher mortality rate than either smokers or non-smokers. "If these statistics can be believed, it is quite safe to smoke a pipe, but highly dangerous to discontinue the practice. "
Also : cigaret smokers who exercise heavily live longer than non-smokers who take no exercise. Smokers among married men have about the same mortality rate as non-smokers who are single. Low income males have more than double the rate of lung cancer of high income males.
Donnahoe backed his own doubts of the "too many variables" behind the report's conclusions with medical quotes: Dr. Joseph Berkson, Mayo medical statistician, found "seriously questionable" the tie-in of cigaret smoking with so many types of diseases and deaths. Dr. William Cochran, lone statistician on the Surgeon General's advisory committee said biological mechanism must be found to prove smoking a cause of lung cancer.
The tobacco spokesmen were warned by Representatives Springer and Rogers not to lean too far away from acknowledging any credence in the health factor in cigaret smoking.
After all, said Rep. Springer, the millions spent in developing and advertising filters was proof that the manufacturers were both aware and trying to "do something" about the health problem. Tobacco people stoutly insisted they did it "to combat an inference."
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