Sponsor (1964)

Record Details:

Title:
Sponsor
Date:
1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Sept 1964)
Leaf #:
00029
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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& sponsor JULY 6. 1964 Advertisers have the opportunity to reach tremendous numbers of homes through participation in the broadcast industry's most extensive political coverage 'sure winners in '64 election ■ \i I work SPONSORS alone arc pouring a minimum ol $12 million into the conventions-through-election coverage ol the broadcast industry's most expensive and extensive political event: I964*s presidential cam paiun. Comparatively, advertisers in I960*s network coverage spent over $17 million, a figure that will be ly 6. 1964 — +