Sponsor (1964)

Record Details:

Title:
Sponsor
Date:
1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Sept 1964)
Leaf #:
00031
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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SPONSORS FOR TV NETWORK POLITICAL SPECIALS ABC-TV Program The Woman's Touch in Politics Second Women's Show Campaign Coverage Campaign Coverage Campaign Coverage Campaign Coverage At least 18 more /tours of tpeciali are Included in the ABCTV election package. Minutes Available Sponsor Agency Date Length in Program Purex Edw. We ss July 1 1 Half-hour None Purex Edw. w« ISS Aug. 22 Half-hour None Xerox PKL Sept. 16 Half-hour None Xerox PKL Sept. 30 Half-hour None Xerox PKL Oct. 14 Half-hour None Xerox PKL Oct. 28 Half-hour None Program Sponsor CBS-TV Agency Date The Great Conventions, Part I Nestles McCann-Erickson July 8 Bristol-Myers OBM The Great Conventions, Part II Mennen Grey Aug. 19 Other tpecials to be announced. Program Five highlights of convention platform meetings Pre-convention show Sunday Meet the Press Convention Preview Choosing a Candidate Five highlights of convention platform meetings Convention Preview Sunday Meet the Press Convention Preview Eight pre-election specials Post-election special NBC-TV Agency Date Sponsor Abbott Labs Tatham-Laird July 6-10 Half-hours Minutes Available in Length Program Hour Participations Hour Participations Minutes Available Length in Program 15 Standard JWT / Brands July 8 Hour 4 Abbott Labs Tatham-Laird ' Abbott Labs Tatham-Laird July 12 Half-hour 2 Abbott Labs Tatham-Laird July 12 Hour 5 Gulf Oil Y&R July 12 Hour None Abbott Labs Tatham-Laird / Standard JWT July 30 Hour 4 Brands \ Abbott Labs Tatham-Laird Aug. 17-21 Half-hours 15 Abbott Labs Tatham-Laird Aug. 19 Hour 5 Abbott Labs Tatham-Laird Aug. 23 Half-hour 2 Abbott Labs Tatham-Laird Aug. 23 Hour 5 Gulf Oil Y&R Aug. 23 Hour None Benrus West, Weir Abbott Labs Hartford Ins. Sherwin & Bartel 1 Tatham-Laird McCann Marschalk . Griswold Sept. 12, 17, 22, 29 Oct. 4, 13, 27. Nov. 1 Hours None Williams Eshleman Benrus West, Weir i & Bartel Griswold \ Sherwin Nov. 4 Hour 2 Williams Eshleman July 6, 1964 25