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ABC
ABC is the sole network to oiler sponsors separate packages of tv and radio time, rather than a combination of both.
On a sold-out basis, its tv sponsors are collectively guaranteed a minimum of at least 345 commercial minutes. Roughly half has been sold to date, while radio has attracted an advertiser for about one-quarter of available time.
Xerox, via Papert, Koenig, Lois, will sponsor one-third of ABC's tv convention and election night coverage.
Brown & Williamson has taken a one-eighth portion of the tv package, through Post-Keyes-Gardner. And Clairol (Foote, Cone & Belding) has bought approximately 30 participating minutes.
ABC's outlay is about $6 million for its coverage, and it will recoup no more than two-thirds of this if all available time is sold. Excluded from this estimate is the loss of revenues from pre-emption of regularly sponsored programs.
Unlike, 1960, when ABC Radio broadcast the entire convention activities, the network this year offers radio advertisers a package plan. It consists of: half-hour preconvention and pre-election specials, five minutes of news on the hour and half-hour (direct from the conventions), plus full elec
Guests of ABC at special luncheon are (left to right): Lee Pratt, broadcast supervisor f .1. Walter Thompson; Liggett & Myers advertising manager H. Copland Robinson, Jr., ar Lawrence W. Bruff, L&M's advertising vice president, with ABC's Moore and Goldenso Liggett & Myers, via JWT, will sponsor one-quarter of ABC radio's political packag
tion night coverage. A minimum of 245 commercial minutes (plus billboards) are available. Liggett & Myers has purchased a one-quarter sponsorship. Agency is J. Walter Thompson.
ABC's radio sponsors for the last presidential election were Philco and Mennen. both for conventions and election.
Some 18 hours of video specials also have been scheduled, some included in the election package. Additionally, a number of regular weekly programs that will have a political bent are in this lineup.
Xerox will also sponsor, in full, four alternate Wednesday night half-hours of campaign coverage (Sept. 16. 30, Oct. 14. 28). Purex.
through Edward Weiss, has bougl sponsorship of two half-hour pr<: convention specials, featuring Lis Howard in The Woman's Touc, in Politics, set for July 1 1 an Aug. 22. Sunday's Issues an. Answers, sponsored on alternatj weeks by Nationwide Insurance i will originate from the conventio, sites on July 12 and Aug. 23.
The five ABC-owned tv statior are selling packages and spots fc local time and network adjacei cies. and collectively have soil about 75 percent of all availab time. This includes cutaways f(] local news during the convention, and five minutes to and 25 mid utes after the hour on electic. night.
Signing for Xerox' third-portion of ABC's coverage is Donald L. Clark (I), with Elmer W Lower, ABC president of news, special events.
ABC-TV's anchor men Howard K Smith (I' and Edward P. Morgan the job, with an assist from Burroughs computer in backgrour
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