Sponsor (1964)

ikdown bv station foi pack ges and spot tie-ins shows I. WBKB1\ Chicago, sold out or conventions and election. I n Hi. sponsorship taken b) l estoil hhI Shell Oil, each with oik ol wo packages. 2 WXYZ I \ Detroit, sold out or conventions and election, on *xh a package and spot basis ! K \iu l\ l os Vngeles, expecting .1 s" to 60 percent sellout I he outlet is mm offering time i>n a spot-onlj basis 4 WABC-TX \eu York, 80 , percent sold lor conventions, e\ :"v)r>ccts to he loo percent sold by "piirtime. Election night is full) sponsored. 5. KGO-TV San Francisco, which is full) sponsored lor both conventions and election, on a spot,>nlv basis. I he MM conventions and election night news team will be anchored bv Howard K. Smith and I dward P. Morgan, and will utiizc special talent at the conventions. Former President Eisenhower will be an on-the-air consultant during the Republican conclave \nd Democratic Senators Hubert H Humphrev (Minn.) and Sam J. I rwin (N.C.) will join with Arthur Schlessingcr. Jr.. historian and rmer presidential advisor, in eov ag their party's convention V the two sites. ABC will have special equipment on hand \ J compact and transistorized "television station" known as the "Newschief" will provide ■■flexible coverage." It is a self-contained videotape unit combined with microwave transmitters And receivers. Produced by the Sylvan ia subsidiar> of General telephone, the unit was first used bv MIC at the Winter Olympics \!U 's coverage o\ the majoi primaries, from the New Hampshire through the California contests, were broadcast entire!) as a public service The network had no sponsors for either video and radio, while spending about $600.^000 in time, equipment and person :nel I v pieal i>t the broadcast ill dustry's increased political activity, MK this ycai is spend in-. approximate!) v'' million compared to about $ I million dm ing 1960's campaign I out years ago, when conventions and election night were sold separately, \H< *s sponsors w< ( on vent ions Mutual ol < hnaha (Ho/ell & lacobs); 20th ( entuiy Fox (Charles Schlaifer); Vvco (Benton & Bowles); du Pom (BBDO) I lection night ( 'olgatc I Hatesi and Remington Rand i( 'ompton i According to IvH. gross time expenditures bv these sponsors totaled $3,600,000. CBS ( MS' "1964 Election Pacl consists ol an estimated 62 hours ol tv and 54 hours ol radio program time, ranging from the eve ol the Republican convention through a post -election analysis ^n Nov. 4. Included in the pack are eight specials. Based on a guaranteed minimum o\ 75 minutes o\ commercial tv time .ind an estimated 54 minutes ol radio time lor a onc-quaitcr participation, the election package m its entirety consists ol a minimum total ol 300 tv and 2 1 6 radio minui v a total foi network has sold ! aths nl the pa< I S| Institute of I ife ln surance, thn I. V\ u-r I homp son (one-quarter); Vmerican I bacco, one-quarter, via Bin M » and s >con) Mobil, through I Hates. has taken a one-eighth participation I he network is spending about vi' million on conventions through election bro.uk (elusive revenues lost throi, mption ol regularly sponsored programs) \ sellout ol the package will Ip about $8 million I he work estimates us 1964 expenditures m dollars, labor and equipment (including projections ol ; emotion losses from primaries through election night i will reach I ! 6 million ( BS reports thai B one-quarter sponsot can expect to reach ap proximatel) BO percent ol all l S tv homes (with the average home reached between 10 and 12 tim. On the basis ol a special Nielsen stm.lv made ot the cumulative audience to the < BS I \ election package lh.it cove; also involved eight specials m addition t0 conventions and the .Hon. It was based on .ntative pattern ol 75 Walt»i Cronttl* CBS anchor mjn i, »•! *o* •»#n!t .n San Francitco At rh« til* CBS hat built a glatt-w alUd ttvdio alep th« Hilton sS-July 6. 1964