Sponsor (1964)

Record Details:

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minutes — the anticipated range of commercials for this year's onequarter sponsorship. The 80-percent-of-homes projection (based on CBS' own estimate of 52 million tv homes) totals just under 42 million homes for 91 commercial minutes. According to CBS, these homes will be reached at an estimated average frequency of 12.4 times, with gross home impressions of "astronomic proportions. " The network further estimates a cost-per-thousand of $3.83 on a 91 -commercial minute basis, compared to a $4.56 CPM for 75 minutes. Plans are in the formulation stage for several additional hours of specials, apart from the package programs. Announced to date are two hour history wrap-ups, The Great Conventions, Parts I and II, set for July 8 and Aug. 19, respectively. Both specials are selling minute participations. Nestle's and Bristol-Myers, for the initial show, and Mennen for the second part, will be among the sponsors. The network will cut away for local contest coverage on election night at seven minutes preceding and 23 minutes after the hour, between 7 p.m. and 12 midnight. Plans are now in the works for sale of spots during this local time. Throughout the conventions, however, CBS-owned tv stations will cut away from the network coverage only for station IDs. There will be no local participation availabilities. CBS notes that the "greatest concentration of manpower and equipment" in its history has been assembled for the conventions. An innovation it claims is a large glass-enclosed central headquarters situated above the convention floor, housing anchor man Walter Cronkite and his assistants. Consultants aiding the news CBS-TV's "Great Conventions" will deal with conclaves of the past 40 years and the Presidents and presidential hopefuls who made them memorable Nestle and Bristol-Myers will sponsor Part I, focusing on Republicans. 28 These four will cover complicated convention developments for CBS including frantic scenes like this. Election team (top to bottom): Anchoi man Walter Cronkite, executive producer Bill Leonard, correspondent! Eric Sevareid and Harry Reasoner, seasoned convention broadcasters, all