We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
TIME/Buying and Selling
Named vie* president in charge of m*di« and programing in 1963, Sam B Viti has moved up through tha ranks sine* joining DCS&S in 1956 at broadcast madia buyer. Sine* that initial post, ha hat successively been media supervisor, vice president and media supervisor, vice president and associate media director, vice president and media director. Prior to his present agency, he had been with the Biow Company, first as broadcast media buyer, later as associate account executive. Earlier, he was a broadcast media buyer with Benton A Bowles His first job in the broadcast field was as rv film assistant with CBS. A member of AAA A, he is a contributor to various trade journals. In 1967. Vitt was recipient of the WRAP Norfolk IVa ) Media Award
Skill with
32
By Sam B. Vitt
Vice president in charge of
media and programing
Doherty, Clifford, Steers & Shenfield
■ Your chances of getting ahead as a timebuyer increase in direct proportion to the degree you learn your supervisor's job and shoulder some of his burden. And that's fain enough. Why should he worry aboul: you if you don't worry a little aboull him?
Probably most of us agree wil this. And even the timebuyer whe may not have considered it quitt this way feels it as a frustratior when he barely has enough time t( complete his own jobs. How cat he possibly help do his supervisor's' It's not easy, of course. But thei nobody said easiness was one o the ground rules. It can be done
One way — and like so mam el fective approaches, it sounds almo; too simple to be true — is via th memorandum.
To see this clearly you must fir: contemplate the nature of the meal Properly used, it is nothing le; than a communications devu through which you can make yoi time more effective and efficien This saves you time to put again other endeavors. This is accon plished because a memo tends take the fuzziness out of commun cations. It's something in writin and it has your name on it, ar under such circumstances thinkii lends to be clearer. The drawbac some timebuying practitioners fet is that committing yourself in wr ing hampers your footwork in tig situations. Perhaps it does. But 01 of the purposes of good memos is avoid tight situations. And I'm e ing on the assumption you're ink ested in getting ahead. That, in 1
SPONS