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TV MEDIA
Bank's institutional sell
draws interest
In total departure from previous advertising, an Indiana bank uses tv to promote employees — not sell services
:i
Indiana National Bank commercial* were* filmed on location under tfie supervision of Richard MacGill (r), broadcast supervisor at Caldwell, lark n & Sidencr Van Riper. the, client's agency Watching '\> is Lncoln Scheurle, president of The Film-Makers
■ llll |\|)|\S\ \\l|OS\| |{
ix conduct m week t\ >nl i.iin
paign to stress the bank's interest in giving persona] attention to 5
turners
I heme nf the e. imp. iien It's people like this who FJ
Indiana National .1 good plan bank.*1
Ilie present promotion, >>n Ivhalf of the bank's In. inches thfOU
out the [ndianapoiis market, is tag handled bj ( aldweU, I arkin 1 Sidener-Van Riper ad dso
ol [ndianapoiis.
"The camp. uen is .1 total departure for the client." according to \ James Story, senior vice president ol the agency.
We're advertising in an institutional kind of way We're not selling am banking Stor\ "We'n iust telling
pie about the kind o\ people who work in the hank and the intensive training the) gel I customers the best and ,\V lion.
We're showing audiences, with our commericals, thai the hank is
big and has all the facilities which only a large establishment can
mand foi the most efficieni performance Were si thai the
bank ■ which, after all, people — is human and friendly." Si • contends
The bank buys prime-time
t\ for i docu
mentaries, as well as an exl schedule of spot announcements
throughout the das I 'he
t\ campaign is to r. d fami
\ special b idgei » as « I the commci ed with
J» July 6, 1964