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be public's mind as most "peronality" actors are evci likclj to can do .m image building b foi others, 01 so t\ executives tsociated with Magoo projects clieve.
'Our com p. 1 in has been coiisid
rabbj revitalized recently, and as image-building to do as well s to sell food products," Sponsor
,as told bj Walter Kaiser, assist
11 1 ad manager of Libby, McNeill ; Libby. "We have an aggressive ew president (Ed Note: Roberl . Gibson, Jr.) who is determined Jo shake us out of an) doldrums. le's solidly behind our steppedp t\ campaign. We plan to spotght a number of our ke> food roducts such as tomato juice, run cocktail and corned beet hash — on the Vfagoo tv series, and ackstop it with spot t\ in a dozen Markets where we feel we need he push."
Is the big Chicago Uh\\ packing irm bothered by the possibility of waste circulation" in the Magoo v audience, since \oungstcrs arc noun to he fond of the ne.11ighted cartoon character and are
sizable component of audiences or the s p.m. slot in which Magoo 's scheduled'.'
Not at all.
"Our commercials, which we Ian to film in color, will be aimed t women as the principal buyers f our products." said LM1. adlan kaiser "We're aware that ids have a lot of control of iv BtS at time periods Mich as the ne we'll occupy. However, we SCl that lots oi adults — partiularly mothers — will be watchig on an 'over-the-shoukJer1 basis ■ ith the kids and that we'll reach he audience we want."
Henry G. Saperstein, executive DOducer of the new network \4ao<> series, put his views on the • low's audience-attracting capabilies to Sponsor in these inforTal-but-pointed words:
We're going to do the big job
S iturda) nights in our time
eriod. We'll get the young adults
jly 6. 1964
*
Oi 20 l" ;s and then kids ot five
to i: on \n< |\ Outei Limits will be reaching the teenagers, and on ( lis I \ Jm kit Gleason will be reaching the nostalgia clique We'll have the audience that rcallj
counts for 0111 sponsors."
Saperstein's optimism is based in tact, as i.u .is he's concerned
— the fact ol MagOO's dollars aiul-eents success .is an entertainment personal it] He is no strangei
tn tv audk
the li\. G 1
trie M mmercial
the past lour I P \
synd
five-minute M
[ ificall) for h I atesl market count 1 \9 1 s markets, plus 14 foreign countrk
M is an established sue
m theatrical motion pictun M than 50 coloi cartoons hav«
Saperstein checks appearance of Magoo "eel" on stand of tprcul animation
Small army of animators and artists 1" employed by UPA to turn out 30 m, nut* Mjgoo show