We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
television; some m.iss merchandised products are bettei sold ovei da) ■me television and others ovei nighttime television; that differ■Bees in commercial content have significant effects upon consume! behavior, and that behavior is .1 more sensitive measure ol com inercial effectiveness than recall or share ol mind."
Under the Spin Cable system, CRM pointed out, "Respondents were never aware tli.u .1 test of television u.is m progress since the) were exposed to the commercials
over normal television, in their own
homes, over their own sets Changes induced b) television commercial
differential were measured m sev
eral ways, including purchase behavior. Respondents were never queried as to then opinions or remembrances of the commercials
tested."
Sponsors Team To Tout Tourism via Spot Radio
\ dozen San Diego businessmen are participating in an advertising
Campaign to promote tourism to the area via a spot schedule on k(il M and KBIG-FM LOS An
celes.
In a total of 668 one-minute announcements over a six-week period, the advertisers Will promote such tourist attractions in the first 30 seconds as the San DiegO /oo. boating and sailing, the proximity of Mexico; plug hotels, restaurants, etc . in the second 30.
Ihis is one of a series of such
promotions the two stations have sold advertisers this summer. The first, bought by 22 Catalma Island businesses, invoked 96 announcements week!) for six weeks.
The San Diego promotion ends the week of Jul) 26.
McCarthy Heads Chi Reps
Robert McCarthy, head o\' the Chicago o\\\i:c of AM Radio Sales, is the new president of that city's chapter of the Station Representatives Assn He succeeds Harry Smart. Blair television vice president.
Other newl) elected officers ot the chapter are: vice president John Boden. John Mlair A ( o . secrctarx Gale Blocki, \\erx -Knodel. treasurer John Shaver, H-R.
July 6, 1964
• I
^^t'f, y<>L . « r*e)
DOBIE GILLIS-U; half hours from 20th Century Fo> Tfltvit.on, Inc ^^9