Sponsor (Oct-Dec 1964)

Record Details:

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Kr»tl<tont and Publith«r Norman R. Glenn S^ 31 sponsor OCTOBER 5. 1964 • VOL. 18 NO. 40 36 Can piggyback sponsors be stampeded? Clamor over clutter has revived the integrated commercial, but key to code amendment effectiveness is sponsor reaction to station piggyback premiums IRTS seminar hones timebuying tools Alumni of recent sessions cite productivity as fall meetings are annoimced for Oct. 13 start 38 Taped tv train runs on lacrosse balls Designer's ingenuity solved problem of creating life-like railroad effect for live tape Canadian dramatic anthology 40 Passport to paradise Cuiiadian radio siaiion dreams up tropical vacation contest with pay-off for consumer, sponsors — and time-sales ledger 42 Raymond Scott sounds off on sound Composer of some 1400 commercials and hit records makes sharp comments on ad agencies' misuse of sound in commercials EDITORIAL Editor Sam Elber Featur* Edifof Charles Sinclair News Editor William S. Brower, Jr. Special Projects Editor Ben Bodec Managing Editor Don Hedman Senior Editor William Ruchti Associate Editors Barbara Love Melvin J. Silverberg Gayle Hendrickson Editofial Assistant Patricia Halliweli Contributing Editor Dr. John R. Thayer Washington News Bureau Mildred Hall Field Editors Ernest Blum (East) John Bailey (Midwest) Production Editor Emily Beverley Regional Correspondent* James A. Weber (Chicago) Sheila Harris (San Francisco) Frank P. Model (Boston) Lou Douthot (Cincinnati) Margaret Cowan (London) 45 MCA gives new property the 'road show treatment' Whirlwind tour of major cities helps syndicator introduce new personality to local agencymen. tv clients DEPARTMENTS Calendar 62 Changing Scene 48 Commercial Critique 61 Friday at Five 3 Letters 12 Publisher's Report 10 Sponsor Scope 26 Sponsor Spotlight 58 Sponsor Week 16 Week in Washington 13 SPONSORS CoTibined with TV, US. Radio, FMg s c-blished week'y by AAoore Publishing Cc-cary, a s.hs d ary of Ojibway Press, Ire PUBLISHING, EDITORIAL AND ADVERTISING HEADQUARTERS: 555 Frfth Avenue, New Vork, N. Y, :X~. A'ea Ccoe 212 MUrray Hill 7-S080 CIRCULATION, ACCOUNTING AND DATA PROCESSING HEADQUARTERS: Oiibway Building, Duluth, Minn. 55802. Area Code 218 727.8511. CHICAGO OFFICE: 221 North LaSalle St., Chicago, Ml. 60601. Area Code 312 CE 6-1600. LOS ANGELES OFFICE: -655 Beverly Blvd., Los Angeles, Calif. 90026. Area Code 213 628-8556. ST. PETERSBURG OFFICE: 6592 North 19th Way, St. Petersborg, Fla. 33702. Area Code 813 525-0553. SUBSCRIPTIONS: U.S., its possessons and Canada $5 a year; $8 for rwo years. All other countries, $11 per year. For subscription infonnat on write SPONSOR, Subscription Service Department, Oiibway Building, Duluth, AAinnesota 55802. Second class postage paid at Duluth, Minnesota. Copyright 1964 by Moore Publishing Co., Inc. SALES New York Gardner Phinney Norman Gittleson Chicago Jerry Whittlesey Lo» Angele* Boyd Garrigan St. Petersburg William Brown Advertising Production Louise Ambros ADMINISTRATION Editorial Director Ben Marsh Production Director Harry Ramaley Circulation Directof Joe Wolking Data Processing AAanager John Kessler Advertising Promotion Dwoyne R. Woerpel Circulation Promotion Gerhard Schmidt SPONSOR