Sponsor (Oct-Dec 1964)

THE TIMEBUYER IRTS seminar hones Alumni of recent sessions cite productivity as fall meetings are announced for Oct. 13 start ■ Just how do timebuyers (and sellers) go about their work? That's an integral question, not only for newcomers to agency media departments, but also for tyro marketing men and account assistants, plus anyone else whose work keeps them on the periphery of timebuying operations. As pros in the field of advertising very well know, the International Radio and Television Society (IRTS) gives two seminars a year to help answer the above question. They are conducted by top executives in timebuying and related fields and are open to most comers. Weekly sessions for the fall, 1964, seminar will begin Oct. 13, according to an announcement by Sam Bw. Schneider, WLW Cincinnati sales manager, eastern division, and new chairman of the IRTS seminars. The 5:30-7 p.m. meetings will be held in the Madison Avenue agency area. Taking the course pays off, as some alumni of the last two seminars testify: Duncan Andrews of Geyer, Morey, Ballard was new to the agency business when he took the course last fall, served as media assistant. Now timebuyer on American Motors, Andrews says: "The course made the whole structure of the buying operation clearer to me ... I wish there were also a 'graduate course' for the more experienced buyer, to help stimulate his thinking and complement his knowledge of this complex and constantly changing business." ^ 36 Duncan Andrews . . . graduate course Donato Bronzlno, a buyer for Cheer when he sat in on last fall's sessions, is now all-media buyer on General Cigar at Young & Rubicam who underwrote the cost of Bronzino's study: 'T particularly liked those sessions that dealt in concepts rather than parochial technique. Perhaps most valuable to me were the insights I got into the planning and laying out of a national media program. . ." Stephen Fedor, Jr., of Compton, is space buyer for Live Better Electronically, Asphalt Institute, Gleem ' There will be. American Research Bureau's Al Petgen, Schneider's precJecessor as chairman of IRTS timebuying sessions, will inaugurate an advancecJ course, which "will be heavy," this spring. toothpaste and P&G group products: "I wanted an awareness of air media and felt I got good groundwork ... I would suggest this course to any space buyer because it helps enormously in understanding the broader media picture." Mary Galanis was a print buyer at Grey Advertising last fall, is now all-media buyer on P&G, print buyer for Greyhound and broadcast buyer for Macy's: "1 think these sessions are excellent for anyone new in the agency business, in or out of media. Agency people should know media basics no matter what their function might be in an agency. I had been interested in learning broadcast media. The course did an excellent job of covering broad areas of media activity. I was most interested in the research sessions because that's such an important area. I also got a better understanding of the sellers' viewpoint." Donald Kamens, a trainee last year when he took the course, is timebuyer now on Cheseborough Ponds at William Esty: "For me, the best session was the discussion on the planning function (by Don Leonard of Kudmer) because it gave me practical applications. 1 had been, at the time, totally unfamiliar with it." A. Wm. Spence was a six-month trainee in media at FC&B last year, took the course at his agency's recommendation and expense, is now media buyer on the Equitable Life Assurance Society account: "I was well exposed to media, lan SPONSOR