Sponsor (Oct-Dec 1964)

Record Details:

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Designer's ingenuity solved problem of creating life-like railroad effect for live/tape Canadian dramatic anthology Taped tv train runs ■ Masters of screen suspense have always liked "train mysteries." Hitchcock's "The Lady Vanishes" and Carol Reed's "Night Train" are classics, and more recently even such a suave type as Fleming's James Bond was to be found prowling the Orient Express in "From Russia With Love." But to produce a live tape mystery drama with a railway coach highballing down the track calls for some ingenuity. The tricky motion of a train is three-dimensional — up. down and sideways, and usually all at once. It's one thing to shoot on a location basis with film — something else again in a live tv studio. True, the problem is not one which confronts creative Madison Avenue admen very often. But there is a relationship between this livetv problem and the production of taped tv commercials. Knowing how the trick of simulating a train effect can be done is an extra piece of creative ammunition in the planning of live/tape sales messages. The trick was turned recently by the Canadian Broadcasting Corp. for a dramatic anthology series called The Serial, which had scheduled a five-part (half-hour each episode) drama called "Train of Murder." The Serial, although not widely known to U.S. audiences, is an important Canadian advertising vehicle. Sponsor of alternate-week halfhour segments in its Thursday, 8:30-9 p.m. schedule is Sterling Drug, which uses the Canadian The "gimmick" to re-creafe the joggle of train in motion was strungtogether series of lacrosse balls. Original idea was hatched for CBC-TV show "The Serial" by the show's designer, Harry Maxfield. 38 Completed set, mounted on platform with rubber balls and wire system, looked like this to cast of five-part drama when they saw it in CBC studio. Interiors were accurate video copy of luxury railroad coach. SPONSOR