Sponsor (Oct-Dec 1964)

Record Details:

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.\ Oii.r on lacrosse balls )roduced series as one of several lorth-of-the-border tv shows. Prodicts sold include Aspirin (a Bayer radename in Canada), Phillips Milk )f Magnesia and Bayer Nose Spray, V i t h Dancer Fitzgerald Sample landling the account and commerial production. Sterling bought into The Serial ast fall, and has had no reason to egret the purchase. This spring, he CBC series was standing at 18th )lace in the Top 20 shows, and in ixth place among Canadian-pro duced series. Incidentally, Sterling has just renewed for the 1964-65 season, according to D-F-S sources in New York. The assignment to produce an in-studio train was given to CBC set designer Harry Maxfield by the show's producer, David Gardner. At first, Maxfield was stumped, and was virtually ready to settle for the usual mock-up of a railway car. Then, Maxfield had a brainstorm. He rounded up some 400 lacrosse balls (which are made of hard but springy rubber), several hundred feet of wire (to string the lacrosse balls like beads — see photos) and a dozen bedsprings (to anchor the ends of the wires). The whole works was hooked up to a lever so that the railway coach set — which rode on the lacrosse balls — could be given an authentic shimmy. A rear screen projector completed the illusion of movement. The five-part drama will be aired next spring. ♦ I (OJck Production begins on "Train of Murder" five-parter in CBC's Studio Seven in Toronto. Alternate-week sponsor is giant Sterling Drug, which uses show to sell Aspirin (Bayer), Phillip's Milk of Magnesia. Ijgl October 5, 1964 The show is on the air, as tapes spin to catch action for telecast next spring. Here, performers Christopher Newton and Beth Morris emote in vestibule of coach as audio man catches dialogue with mike. 39