Sponsor (Oct-Dec 1964)

THE CI-IANGXJ^G SCENE Rollins Broadcasting Plans Delaware CATV System Stockholders of divcrsilicd Rollins Broadcasting, Inc., were told last week that the company is awaiting a green-light from the city of Wilmington which would pave the way for a community antenna system in northern Delaware. The shareholders were also told that fiscal 1964 showed "appreciable growth and expansion" and that the company's newer acquisitions would contribute quite substantially to revenue and profits in fiscal 1965. The CATV system, declared O. Wayne Rollins, president of the firm, is expected "to be one of the most ambitious of its kind in the country. We propose to include in our service the programs of tv stations in New York, Baltimore. Philadelphia. Lancaster and other cities." Rollins also announced that the company had recently purchased an FM station in Norfolk. Va., subject to FCC approval. Discussing the company's most substantial acquisition of recent years, the Orkin Exterminating Co., Rollins said: "With our years of experience in advertising and promotion, we expect to accelerate the excellent growth record of Orkin. We plan to strengthen Orkin's ilillllinilliiililiiiiiiiiiiiliiiiiiiiiiiiiliiiiiiiiiiiiiimiiiiiiiiliiiiiiiiNiiniiiiiiii: P. G. W. OPEN HOUSE Peters, Griffin, Woodward, Inc. welcomes agency and client friends to the station rep firm's new Detroit offices in the Penobscot Building. Attending the open house were (l-r) Thomas Rice, Campbell-Ewald Co.; Lloyd Griffin, president of PGW Television, New York; Carl Georgi, media director of th^ Campbell-Ewald Co. PGW also recently moved its New York offices to 277 Park Ave IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIUIUIIIIIIIIIIIIUIIIIIIIUIIIIIIIIIIUIIJIIIIlll, management at the staff, district and branch levels and tighten cost control methods." Rollins said that expansion operations would start in Delaware, Pennsylvania and Maryland where Rollins owns radio or outdoor ad media. He added that Orkin, which does $40 million in volume per year, has "in the last decade outperformed its industry with an average annual revenue growth of 13 percent and an earnings growth of 29 percent." Gibbs Appointed MGM Vice President Sales The appointment of William R. Gibbs as vice president in charge of sales at MGM Telestudios, Inc. was 1 .^^.!^ announced by George K. Gould, president and general manager. This appointment marks a return to MetroGoldwyn Maywiiiiam Gibbs cr for Gibbs, who served as general manager of its Commercial Film Div. from 1958-1960. Previously, Gibbs served for three and a half years as vice president of J. Waher Thompson in New York, managing its film and tape production groups, the traffic departmjnt, and a variety of creative functions. His other affiliations, all in important production capacities, have been with Young & Rubicam in New York and on the West Coast and with Fuller, Smith & Ross in New York. Personnel Reassigned At CBS Tv Division The reassignment of key executive personnel in the CBS Television Stations Div. was announced by Merle S. Jones, president of the division. Bruce Bryant Theodore O'Connel John Schneider John A . Schneider, vice president. CBS television stations and general manager of WCAU-TV Philadelphia has been named general manager of WCBS-TV New York, effective Oct. 5, 1964. Bruce R. Bryant, vice president, CBS television stations and general manager, national sales since June, 1959, has been named general manager, WCAU-TV Philadelphia, effective Oct. 5. Theodore W. O'Connell was named vice president, CBS television stations and general manager, national sales, effective Oct. 5. He has served as eastern sales manager of national sales since August, 1960. Petry Sale Completed; Nierman Named President With purchase of the Edward Petry Co. and the naming of Martin L. Nierman as its new president, the firm becomes the first major broadcast representative to be wholly employee owned. Negotiations for the purchase began one year and one month ago by a group of 26 employees. Since that time, Nierman has operated Petry as executive vice president. With a meeting of the board of directors recently, the transaction was completed and Edward E. Voynow stepped down as president and Edward Petry as chairman of the board. Nierman said that the resignations of the previous owners were accepted with regret, but with an understanding of their wishes to pursue individual interests for which they had been hoping to find time. The company, which represents both radio and tv stations, has offices in 10 cities. 48 SPONSOR