Sponsor (Oct-Dec 1964)

Record Details:

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mine }onet j/i/fll PGW In Major Shift To Larger Quarters Peters, Griffin, Woodward, Inc., pioneer broadcasting station representatives, has moved and now occupies a full tower floor in the Chemical Bank New York Trust Co. Building at 277 Park Ave., for its headquarters offices. In making the announcement, H. Preston Peters, PGW president, said the "new and vastly expanded offi\ ces — the most modern and funcj tional in the station representative field — will mean that PGW will be able to continue to lead the industry in offering unmatched service to radio and television station clients as well as the nation's advertisers and their agencies whom we serve." Agency Move Triples Space Sept. 21, Carl Ally, Inc. moved to 711 Third Ave., New York from the Seagram Building. The move triples the space occupied by the agency and provides i adequate room and facilities to hanP ' t die growing activities of the clients. Brown & Williamson Announces Tv Lineup Brown & Williamson Tobacco Corp. will sponsor 12 nighttime network television shows this year, plus national results of the Presidential election the night of Nov. 3. Viceroy, Kool, Raleigh and Belair cigarettes, along with Sir Walter Raleigh smoking tobacco will be advertised on the programs. Programs in the schedule include Wagon Train, Joey Bishop, Ron Cochran News, I f Ben Casey, World War I, Peyton Place, The Fugitive, The Nurses, The Defenders, Rawhide,. 12 O'clock High and Mr. Broadway. Boston Tv Station Begins Test Pattern WIHS-TV Boston began test pattern operation Sept. 29, according to the general manager, Austin A. Harrison. The station will be conducting equipment tests with test pattern and tone each day, Monday through Saturday, from 9 a.m. until 8 p.m. The first week of WIHS-TV pro i t graming will include full public commercial entertainment programs directed to all home viewers. Programing will commence at 3 p.m. each day, seven days a week and continue until midnight. Beginning the second week of operation, WIHS-TV will add its full educational programing schedule to each day's operation. The station will then operate from 9 a.m. until midnight each day. WIHS is owned by the Boston Catholic Television Center, which is under the direction of the Rev. Walter T. Flaherty. Rt. Milwaukee Station Shows Canadian Football Games Saturday, Sept. 12, WISN-TV Milwaukee televised the first of eleven CFL games, the Winnipeg Blue Bombers vs. the Vancouver B. C. Lions. This was the first time Canadian football regular league play was seen in Milwaukee. GET YOUR PITTSBURGHERS HERE! Mattel Toys does. They buy WIIC exclusively m the big Pittsburgh market. There's no better spot TV buy around. Check the figures (especially cost-per-thousand) on some great availabilities with General Sales Manager Roger Rice or your Blair-TV man. CHANNEL 11 WIIC NBC IN PITTSBURGH iPONiOl October 5, 1964 53