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THE CHANGING SCENE
East Ohio Gas Co. Opens Fall Camoaign
The East Ohio Gas Co. opened a $350,()()() fall campaign aimed at a 10 percent increase in sales of ranges, dryers and incinerators, the firm reports.
Broadcast support will feature live and recorded spots on radio stations in Cleveland, Akron, Youngstown. Warren, Canton, Wooster, Painesville, Dover and Ashtabula. Over 1,000 spots arc scheduled for saturation in Cleveland, Akron and Youngstown. Major exposure will be on the 1 1 p.m. Tom Field and the News show, sponsored by East Ohio on WEWS-TV Cleveland.
Chemstrand Co. Sets 'Block Busters' Series
Television is a good way to sell the virtues of specific types of carpeting to the American consumer — and the best way to use television advantageously is employ a '"blockbuster" technique.
That's the formula of Chemstrand Co., division of Monsanto Co. and on November 12 Chemstrand is set for another in its series of "blockbusters."
This time it will be the curvaceous Italian movie star, Sophia Loren, who will act as the fiber producer's personal guide for an expected 50 million Americans.
Her subject for the one-hour color show, which is set for the 10 p.m. time slot on ABC-TV, appears to be another natural — a tour of Rome.
Advertising Acquisitions Increase Communications
Park Outdoor Advertising, with offices at 408 East State St., Ithaca, N. Y.. has more than doubled its size to 2,500 paint and poster boards with the acquisition through an affiliate of the five Andrews Advertising Companies at Rome, Elmira and Auburn in New York and Oil City and Bradford in Pennsylvania.
This second outdoor advertising acquisition in less than two months
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WATER-BORNE CAR HAS PARKING PROBLEM
Appearing to head into a too-small dockside berth is the amphicar of WCSC-AM-FM-TV Charleston, S. C. Actually, the unit was sent out to report sail boat races for a sports show, but was called upon to perform an emergency rescue of a boat becalmed in Charleston harbor. Its mission turned out, instead, to be public service.
further adds to Park communication interests. Park Broadcasting, Inc., operates CBS television stations WNCT Greenville, N. C. and WDEF Chattanooga and WJHL Johnson City both in Tennessee and has a 30 percent interest in tele
vision station WECT Wilmington, N. C.
Radio properties also in the Park group are WGTC-AM, WNCT-FM, Greenville, N. C. and WDEF-AM Chattanooga. WDEF-FM is under construction at Chattanooga.
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AGENCY MOVES TO NEW QUARTERS
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