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Broadcast Council Awards Certificates
The Broadcast Rating Council has awarded Certificates of Application for Accreditation to Survey and Marketing Services, Inc., of Honolulu and to Coincidental Audience Audit of Seattle. These are the first two of the "non-regular" services to have completed the reply to the Council's questionnaire regarding the details of their operation. The next step is to arrange for the audit of each measurement.
Survey and Marketing Services, Inc., conducts a combined coincidental telephone (for home listening) and traffic intersection interviewing (for automobile listening) to determine radio station shares of audience. They have been in operation since 1962.
Coincidental Audience Audit produces a report based on coincidental telephone interviewing. Their interviewers are employees of telephoneanswering services who do their interviewing along with their other duties at the answering service.
WROZ Broadcasts 24 Hours A Day
WROZ Evansville, Ind. has started broadcasting 24 hours a day, seven days a week. The announcement came after a one week buildup featuring Charlie Scheu, WROZ program director, roving throughout downtown Evansville and the shopping centers in an astronaut uniform, complete with helmet. The theme of the promotion was based upon WROZ exploring a new field of radio programing. There is no other station in Evansville on the air 24 hours a day.
Championship Bowling Top Syndicated Show
"Now a sports standard. Championship Bowling has become the number one syndicated show on television and will have its biggest year in sales in 1964," reported Bernard Crost, director of sales for the Walter Schwimmer organization which has been active in tv sports since television's pioneering days. "As in the past five years, we're getting 90 percent renewals plus a great deal of new interest and sales for Championship Bowling.
We have time cleared in every one i)f the top 100 markets in the country and the way sales are going in other markets, we will go over the 200 mark in stations airing the show the first time since it began in 1953."
The new scries sponsored by Firestone Tires and Rubber Co. was shot this year in Akron at the Bowlarama and features "the best bowlers we've had in the past five years," said Crost.
Among top markets which have
renewed Championship Bowling are WOR-TV New York, WGNTV Chicago, WNAC-TV Boston, WTAE-TV Pittsburgh, KHJ-TV Los Angeles, WNEWS-TV Cleveland, WKRC-TV Cincinnati, KTVI St. Louis, KTVU San Francisco, KOMO-TV Seattle, WXYZ-TV Detroit, WTCN-TV Minneapolis, WMAL-TV Washington, D.C., WFBM-TV Indianapolis and WDAF-TV Kansas City. It has been set for Honolulu, Hawaii on KHVH-TV.
NOW IH ITS \5^ mm SEASOKi!
In the Quad-Cities (Rock Island, Moline, East Moline, Illinois and Davenport, Iowa) WHBF continues to gather the crowds with CBS success and plenty of local savvy. Want to be a smash success in the Quad-Cities? Call Avery-Knodel; or Maurice Corken, WHBF, Telco Building, Rock Island. You're bound to get great reviews.
October 5, 1964
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