Sponsor (Oct-Dec 1964)

THE CHAl^GnSlG SCENES iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ International Pronnotes Instant Blending Flour International Milling Co., Inc., Minneapolis, Minn, has developed a new free-flowing instant blending flour which is scheduled to be in retail distribution by the end of September. International will promote the new product with full-page, fourcolor national magazine advertisements in McCalls, Ladies Home Journal, Better Homes and Gardens, Progressive Farmer and Farm Journal. Large space, two-color and black and white advertisements will appear in 147 markets and spot television and radio commercials will run in 83 markets. French Programing For CBC Station The Canadian Broadcasting Corp. has announced that CJBC Toronto, Ont. will switch to full-time French programing Oct. 1. Programs will be supplied by the regular French network of CBS in Montreal and supplemented by locally produced shows under the supervision of Jean Charbonneau, who since 1962 has been program representative of the CBC French network in Toronto. Many of the programs and per 'LES INSOLENCES D'UNE CAMERA' .Vi.'\,CVV\'VV"i.'VV' Representatives of Cooperative agricole de Granby (Manufacturers of Crino) and the CBC French Tv Network, Montreal, witness the signing of Crino's sponsorship of the French version of "Candid Camera." Signing the 26 week contract (Sundays 8:30-9 p.m. starting Sept. 13) are (from left): Andre J. Lapointe, supervisor of CBC-TV sales; Rene Bouthillier, ad manager. Cooperative agricole de Granby; Maurice Watier, account executive for Crino; Philippe Pariseault (seated), general manager of Granby sonalities currently heard on CJBC will, as a result, be moved to CBL and CBC-FM Toronto. French language programing began on CJBC on a limited basis in April, 1962 with a half hour of news and commentary daily, and by Jan. 1, 1964, this was increased to three and a half hours nightly. STORY ELICITS MIXED REACTIONS FROM GROUP Mixed reaction is being shown to a story told by Les Sterne, right, oF Fuller, Smith & Ross Advertising Agency at a recent "Alcoa Theatre 14" reception. Others in photo, from left, include: John D. Gibbs, vice president and general manager of KQV Radio; D. O. Albrecht, manager of Industrial Advertising for ALCOA; Edward Imbrie of Ketchum, MacLeod & Grove, and KQV's Dave Scott, "Alcoa Theatre 14" host. The radio dramas are returning to KQV Radio in Pittsburgh. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUIIII IIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 'Living Doir Introduced To Television Commercials A new dimension in commercials — the living doll — has been introduced to television in the person of Misty, a teen-age super saleslady who says she's the "best friend" of Tammy, the 12 inch fashion doll by Ideal. Setting a precedent as the first live teen-age personality to promote a teen-age doll on television, 17year-old Misty will act as a spokeswoman for the doll in both tv commercials and department store appearances. Schnitzer Loses No Time During Reorganization The new studio of Gerald Schnitzer Productions located in the heart of Hollywood — 6063 Sunset Boulevard— is completed. The organization has not lost a moment in their production schedule as the large sound stage was in use during the time of moving from the KTTV lot. Schnitzer has designed the completely equipped studio especially for the production of tv commercials. 56 SPONSOR