Sponsor (Oct-Dec 1964)

.Agency Moves To (Larger Quarters I Storm Advertising Inc. has moved i :o larger offices in the lobby floor i jf the Senate, 265 Union Boulevard, I -eports Gerald P. Deppe, executive I /ice president of the agency. I The entire first floor of the Senate ! juilding, totalling more than 3,300 I ;q. feet, has been extensively re1 nodelled to accommodate the agenj py's growing staff. I The agency was formerly at 71 aryland Plaza. BRITISH WOOL COVERS CTV SPORTS r Commercials Feature radio Celebrities Lehn & Fink Products Corp. anlounced that it is adding Arthur jodfrey, radio's leading salesman, 0 its already heavy television schedjle for Lysol Disinfectant Spray. Geyer Morey Ballard, Inc., N.Y., s the agency for Lehn & Fink. Art Linkletter and his son Jack, vho were featured in network radio commercials for Wynn's car care products in the spring, return to >romote Wynn's Radiator Stop ^eak in the fall. The father-son earn will be heard on news and jports programs on the NBC and BC networks, including Lindsey elson Sports. Morgan Beatty ews and Monitor (on NBC) and fioward Cosell's Speaking of Sports (on ABC). ll o: 1; il! 1)1 [ Rector Forms Production Co. Richard R. Rector, veteran telev-ision executive, has announced the ormation of his own production ;ompany at 136 E. 55th St., New York. Named Richard R. Rector Productions, Inc., the firm will produce and originate pay-tv programs, docu■^^ mentaries, sales and industrial presentations and commercials on both --. tape and film, as well as radio shows and records. Joining Rector in the new venture will be Miss Maury Clark, former program and production director of QXR Network on which she produced and directed the 26-week Victor Borge Series along with others. Rector said the company is already at work on several major projects, including ten half-hour tv-film documentaries for the United In its first television usage, the British Wool Textile Corp. will participate on CTV's "Wide World of Sports," Saturdays. From left are J. B. (Dick) Whittington, British trade commissioner; Spence Caldwell, CTV Network president; Joseph Balcon, account executive, Pemberton, Freeman, Mathes and Milne Ltd.; R. A. Aiken, CTV sales representative. Church of Christ and the National Council of Churches. Rector has been in the entertainment business as an actor, director and producer since 1945. Over the years he has produced dozens of musicals, dramas, documentaries, comedies, syndicate shows, network productions, etc. Among his credits are Evenings with Joan Baez, the Kingston Trio, Carlos Montoya, and the Limelighters, Androcles & the Lion, a series for Time-Life Broadcasting with Henry Cabot Lodge and a Pepsi Cola sales presentation. Format To Change For Tv Late Show Last month station KBAK-TV Bakersfield, Calif, premiered 50/50 Theatre, a late show "designed for people who like to fall asleep in the middle of the late movie." To conform with this new programming concept one half of a movie is shown on Monday night. On Tuesday night the first half is briefly summarized and the second half played until conclusion. On Wednesday and Thursday, another film is played in its entirety. Burt I. Harris, president of HarriScope, Inc., which owns KBAKTV, said that if the success of 50/50 Theatre continues, he is con sidering adding the program to the schedules of the other HarriScope, Inc. stations, KTWO-TV Casper, Wyo. and KFBB-TV Great Falls, Mont. NTA Puts 'Third Man' Into Tv Distribution National Telefilm Associates, Inc. has put into distribution. The Third Man, starring Michael Rennie. Pete Rodgers, senior vice president in charge of sales for NTA, disclosed that the first sale in The Third Man campaign has been finalized with WNEW New York City for prime time showing. m\ )ctober 5, 1964 57