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... in a class by itsel£
n
fhe Kallt Bros.
€o.
MID-AMERICA'S
PRESTIGE
DEPARTMENT
STORES
the
CO.
SEARS
ROEBUCK AND CO
HIQBEE'S
THE STORE WITH MORE
M. he big five retailers of Cleveland, with total annual estimated sales in excess of $285 million, represents approximately 85% of all area department store sales of fashion merchandise, men's and children's apparel, soft goods, furniture, housewares and household equipment sold in Greater Cleveland.
During 1964 each of these retailers has selected WJW RADIO to reach the adult audience having the inclination and income to ring their registers.
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WJW RADIO carries more different department store advertising schedules than any other Cleveland radio or television station. WJW RADIO is the only station to air advertising for each of the big five. Why?
Compared to Clevelanders in general, WJW RADIO listeners earn more, have achieved higher educational and occupational levels, live in more expensive homes. These adult listeners like our 24 hours of Beautiful Music, Total Information News and pleasing program personalities. When considering Cleveland whether it be for cars, candy, cigarettes, canned goods or whatever your commodity, follow Cleveland's five to WJW RADIO 850. Call your Katz Representative.
10.000 WATTS
WJW
RADIO 8 5 O
LOS ANGELES
KGBS
PHILADELPHIA
H'IBG
CLEVELAND
MIAMI
WGBS
TOLEDO
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NEW YORK
U'HN
MILWAUKEE
CLEVELAND
lyju'. Ti'
ATLANTA
H'ACA-W
TOLEDO
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STOKER
BRtMDCJSTISC CMR1.VY
October 12, 1964